From the category archives:

Partnerships

Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety, finance and other issues important to the online dating market. Don’t miss our Startups directory, useful to anyone running dating or social networking [...]

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Today is a big day for Match.com and Meetic.

IAC and Meetic, a leading European online dating company based in France, announced today that they have entered into an agreement for Meetic to acquire Match.com’s European operations from IAC. IAC will sell 100% of the stock of the entity that houses Match.com’s European operations for an [...]

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Match.com Partners with Virgin

by David Evans on June 18, 2008   in Marketing, Partnerships

Taking a page out of the SouthWest playbook, Virgin America has partnered with Match.com to bring singles aboard the airline’s “SuperFly” Wednesday night series for an evening of social networking and fun. Bob Guiney formerly of “The Bachelorette” and “The Bachelor” will be on the flight to encourage guests to meet their match and stir [...]

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Huge news out of Dallas. Match.com has signed two distribution partnerships in Australia and Latin America which will allow it to reach more than eight million people a month in Australia.
In Latin America, Match.com has partnered with Terra, the region’s largest Internet portal, to become the exclusive online dating provider for Terra’s sites in 18 [...]

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HonestyOnline Partners with myPartner

by David Evans on May 5, 2008   in Partnerships

MyPartner has started offering Honesty Online profile certification services to it’s memebers.

The optional Honesty Online certification will verify name, address and date of birth before running a background investigation to check for any criminal records. Members of myPartner who opt for the certification will have the Honesty Online stamp of approval on their profile. Anyone [...]

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A WIRED writer says they disregard anyone on dating sites who believes in astrology. The tv show The Big Bang Theory ties it all together. You’ve got well-intentioned geeks, a hot blonde and, well watch the clip.
Given the number of people who sit in front of the tv watching reality television, someone should start a [...]

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Mobestar Holdings Plc are pleased to announce the appointment of Nomad NetworX as the exclusive sales and marketing agent for their mDate product set in Australia and New Zealand. Nomad will be identifying and developing opportunities for Mobestar solutions and providing local sales and marketing support. Industry sources suggest there are an estimated 1.3 million [...]

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Userplane, the premier communication platform for online communities and a wholly owned subsidiary of AOL, today announced that PlentyofFish, the world’s top free dating site, has joined Userplane’s new ad revenue-sharing program. Userplane made the announcement at iDate 2007, the business conference for the online dating industry.
Userplane recently created a new advertising program for sites [...]

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Match My Boys Product Placement Update

by David Evans on December 20, 2006   in Marketing, Partnerships

Media Daily News weighs in on the Match.com product placement in the new TBS show “My Boys�.
Judging by the brand’s appearance in the Nov. 28 debut episode, the product placement feels forced, a potential consumer turn-off. This despite Match’s CEO telling the Times the appearance had to feel “seamless and natural.â€? (The integration was one [...]

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Userplane and OkCupid Hook Up

by David Evans on December 9, 2006   in Partnerships

Userplane has announced that OkCupid has selected and implemented Userplane’s Webmessenger™ technology, a leading IM and chat tool featuring both live text and streaming audio/video.
I met Sam Yagan of OkCupid recently. We had a great conversation you may want to read.

Technorati Tags: okcupid, userplane

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