by David Evans | Marketing
Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...
by David Evans | Marketing
The initial television spot can be viewed at PerfectMatch by clicking the blue “TV Spot�? box to the right of the media player.
by David Evans | Dating Research, Marketing
Nielsen has come up with incredible stats on the advertising spend of the dating industry. This is why cheap hosted sites with little marketing budget will never make it past the mom-n-pop stage. It’s amazing how much more the top sites need to spend to stay...
by David Evans | Marketing
According to Alex Mindlin at the New York Times (reg req’d), men and women are about evenly balanced at major dating sites, it’s the niche sites where women often outnumber the men. I would like to know how Hitwise knows if visitors are men or women. Too...
by David Evans | Marketing
I’m in New York today, taking the day to enjoy the city after a day with clients. I love the city (lived here in tthe mid 90’s) but I can’t wait to get back to Boston. Adrants writes about new True.com ads that at first glance make you think that men...
by David Evans | Marketing
Comscore has released a list of top dating sites, with a focus on the European dating market. Meetic sure was smart to buy DatingDirect before they got too large. Bob Ivins, managing director for comScore Europe, says that usage of dating sites seems to peak in the...