Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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OKCupid is looking more and more like PlentyOfFish every day. First came the sex ads and now we have forums. I trolled the forums this morning for a bit and came away with my head spinning. Where do people have the time to write things like “looking for someone to sever my spinal cord”, which [...]

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Check out these premium Match Domains for Demographic Niche Targeting.

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Markus points out an article about OKCupid in INC Magazine. This is a great overview of free dating and how difficult it is to compete with subscription sites like Match.com that pay $50 for each new subscriber. Founder and CEO Sam Yagan is quite open with how much he spends on marketing for OKCupid.
Link love [...]

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Have you heard about the big blunder eHarmony made recently with it’s “One Night Stand” debacle? The eHarmony article ‘Navigating the One Night Stand’ includes such awkwardness as ‘spontaneous lovin’ and ‘do what makes you happy.’
Christians are having a field day with the marketing miss-step.
Focus on the Family Counselor Joann Condie could fill her days [...]

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True.com intends to increase its advertising budget by approximately 70 percent — to $75 million — over the next year. True is one of the top 100 most-visited sites in the United States, and has nearly 25 million members, with more than 30,000 new online daters joining each day.
The expanded budget will primarily serve as [...]

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While researching different advertising solutions I came across the AdBrite Dating Category. This gives a good overview of the types of ads, daily pageviews and unique visitors found on many dating sites. Useful if you’re looking for dating sites to advertise on.

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OkCupid asked me to have fun with them developing a press release touting the economic benefits of free dating sites.

With gasoline prices inflicting pain on Americans everywhere, singles across the country can save the equivalent of a full tank of gas every month, according to OkCupid.com, America’s largest and fastest growing free online dating site. [...]

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When I went to check out Are You Interested I saw that they have a signup for Match.com as part of the Facebook Application. I clicked through and as happens a lot lately, Match threw an error. I’m seeing error messages on Match often, not sure what the cause is but they are definitely losing [...]

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Don’t Date Him Girl has launched on Facebook. The application Love Inspector is mentioned in an interview with DDHG CEO Tasha Cunningham at Onlinepersonalswatch.

We created the application to introduce ourselves to the Facebook audience, which we hadn’t really done before. The application is, what I like to call, a woman’s best friend, because it’s [...]

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