It’s Time For New Dating Industry Metrics
Love to see Jan Koum at WhatsApp take the rest of the messaging industry to task (Tech Crunch) regarding active vs. total number of users. Messaging apps are throwing around claims of 100 million, 300 million users, but how many of them are actually engaged with these...ChristianMingle, The Movie
Christian Mingle is taking a play from the PerfectMatch playbook, partnering with Corbin Bernsen’s Home Theater Films on the recently announced movie, Christian Mingle. The 2005 movie Must Love Dogs featured the PerfectMatch dating site prominently. See also POF...POF Landing Pages, NYT Takeover
I cannot view a single article on today’s New York Time’s without seeing this six-year-old POF ad. Talk about a takeover. Check out the landing page, very un-POF in terms of style. Looks nice. Two things jumped out at me. First, they claim that 30% of...Dating Ad Mega-Redirects Lead To Trust Fail
Today I saw a Facebook ad for a dating site called It’s Just Karma. As a Redditor, I had to check it out. The click led to a generic landing page with no dating site branding. Lot’s of lead-generation companies do this, they take the click and redirect it...Affiliate Summit Tickets $99 Until May 18th
Affiliate Summit East tickets increase in price in a few days. Starting May 18th, 2013, the prices for Affiliate Summit will go from starting at $99 to $249. Affiliate Summit, the premier affiliate marketing conference, was founded by Missy Ward and Shawn Collins in...
From 2002-2019, David Evans helped entrepreneurs, investors, and the media, make sense of the online dating industry.
@datinginsider
