Thoughts on Valentine’s Day

David Evans Marketing

For over a decade I’ve received thousands of press releases regarding Valentine’s Day. Here’s why I’ve stopped posting anything to do with this particular holiday. Throwing an infographic related to dating on your Quick Loan website and asking me to link to it. Lame. Anything to do with Tinder. Overdone and boring. Guest posts of any kind: It’s not 2009 …

Happy 20th Anniversary Banner Ads

David Evans Marketing

Twenty years ago I was working with Tangent Design and Modem Media to develop interactive content for AT&T and Zima. The guy who’s place I took at Tangent Design ended up founding Razorfish a few months later. Anyone remember The Blue Dot? This Is The’s World’s First Banner Ad: This is almost the exact size, almost the exact resolution, exact …

HowAboutWe co-founder: How to Avoid Delusional Thinking in Start-up Growth Strategy

David Evans Dating Sites & Startups, Marketing

Over the years I have posted many links to Andrew Chen. Andrew has a great guest post written by Aaron Schildkrout, co-counder of HowAboutWe, which Match recently acquired. While we’re talking about the industry, SFGate has some great stories about the online dating industry. For IAC, it was just another day at the top of the digital dating food chain. HowAboutWe needed an …

eHarmony Told To Drop ‘Most Marriages’ Claim

David Evans Legal, Marketing

Wasn’t Eharmony’s 14th Anniversary Letter  an interesting read? Last month, eHarmony was told to drop their “Most Marriages” claim. Global Dating Insights says: eHarmony have been told to stop saying they are responsible for the “most marriages”, after a complaint by rivals Match.com. The National Advertising Division has recommended that eHarmony stop using certain “#1” claims in their advertising. This was following …

Eharmony’s 14th Anniversary Letter

David Evans Marketing

Received this from eHarmony COO Armen Avedissian. It turns out the company was a complete disaster and losing tons of money. More importantly, eHarmony had lost the respect of singles years ago, and is now back on the right track. Here it is in it’s entirety. It’s August 22nd, 2014, and it is the 14th anniversary of this little company of …

Dating Industry News For 1-20-14

David Evans Marketing

DatingAdvisors.org and International Dating Coach Association is proud to announce their revolutionary upcoming service for dating websites. Dating websites will now be able to provide their members with personal Live dating advice given by trained dating advisors directly through your dating website.  White label service allows you to monetize your members after the subscription and keeps them engaged all without ever leaving your own …

It’s Time For New Dating Industry Metrics

David Evans Marketing

Love to see Jan Koum at WhatsApp take the rest of the messaging industry to task (Tech Crunch) regarding active vs. total number of users. Messaging apps are throwing around claims of 100 million, 300 million users, but how many of them are actually engaged with these services on a daily/monthly basis? Sites like Match and eHarmony talk about 20 million …

ChristianMingle, The Movie

David Evans Marketing

Christian Mingle is taking a play from the PerfectMatch playbook, partnering with Corbin Bernsen’s Home Theater Films on the recently announced movie, Christian Mingle. The 2005 movie Must Love Dogs featured the PerfectMatch dating site prominently. See also POF in Lada Gaga videos. Can a movie affect high customer acquisition costs and churn? We’ll see.

POF Landing Pages, NYT Takeover

David Evans Marketing

I cannot view a single article on today’s New York Time’s without seeing this six-year-old POF ad. Talk about a takeover. Check out the landing page, very un-POF in terms of style. Looks nice. Two things jumped out at me. First, they claim that 30% of everyone on the web has a dating profile. I cannot believe that number, where did that …