Online Dating Insider

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Online Dating Insider delivers cutting-edge insight and commentary on all aspects of the online dating industry. Topics include industry news, site reviews, emerging trends, analysis of dating site features, discussion about safety safety, finance and other issues important to the online dating market. Don’t miss our Tools & Services directory, useful to anyone running dating [...]

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Great, now Facebook thinks I’m gay. Sure, I have metro-sexual tendencies (skin and hair products, expensive jeans), but how could they screw that up? Hopefully it’s a short-term bug. Is there any way that this mis-identification can be seen or propagate into my news feed or other applications?That would be a problem, to put it [...]

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Alex Moskalyuk at ZDNet draws a bead on online dating advertising spend:
Spending for the top ten dating services represents 91% of total spending for this industry ($356.5 mln of the $379.6 mln total), according to Nielsen. Match.com led the way, spending $145.5 mln in January - October 2007, almost doubling its budget from the same [...]

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A warm welcome to our new sponsor, Dating Ad Network.
Match closed down their “match studios” service and re-opened it under the name of Match Profile Pro. You can see the ad unit if you go to “edit profile” it’s on the far left hand side of the page. It offers the same things as match [...]

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Singlesnet is soundly thrashing Mate1 in the quest for online dating traffic dominance. We can thank Marc Porcelli, Chief Marketing Officer, for the babes at Singlesnet.
Even SinglesNet is advertising other dating sites now. Will people really going to go to a site called usearchlocal? Today I read some research that women respond to dating site [...]

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Post tax day depression starting to lift. Joined GetREELed, a social network for fisherman. After a day on the site I am already hosting an urban fishing expidition in May. That’s why I love niche sites. I’ve met more interesting people that actually want to hang out together in 24 hours than I have on [...]

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Browsing PlentyOfFish, I came across a new link:
New Search –> Users who haven’t gotten an email in over 24 hours sorted by last online.
What a great idea. I’ve built out email communications campaigns for clients and have pushed for this type of functionality, but rarely see this type of messaging customization implemented.
Many sites are spending [...]

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PR agency Weber Shandwick is now representing Perfectmatch. For those keeping track, Weber Shandwick previously represented Chemistry.
Turns out that on a recent Dancing with The Stars, Dr. Pepper Schwartz, chief relationship expert for Perfectmatch.com, revealed Kristi Yamaguchi and Mark Ballas as the most compatible couple, and Adam Carolla and partner Julianne Hough as least compatible [...]

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Love this quote from WooMe founder George Berkowski:

It’s just a great way to waste time.

I agree. Note that WooMe is introducing a Youtube-style option to record sessions and make them public. Now we can watch videos of horny guys trying to get a co-ed to take her top off. I’m sure there will be other [...]

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Look at my week’s worth of Myspace friend requests, every single one is a pr*stit*te. Calling Client-9. And let’s not get into the gaping security holes at Myspace. The company will push back against legal actions being taken against the site for as long as possible. There is simply too much money to be [...]

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