I cannot view a single article on today’s New York Time’s without seeing this six-year-old POF ad. Talk about a takeover. Check out the landing page, very un-POF in terms of style. Looks nice. Two things jumped out at me. First, they claim that 30% of everyone on the web has a dating profile. I cannot believe […]
Today I saw a Facebook ad for a dating site called It’s Just Karma. As a Redditor, I had to check it out. The click led to a generic landing page with no dating site branding. Lot’s of lead-generation companies do this, they take the click and redirect it to their customers, often based on […]
Affiliate Summit East tickets increase in price in a few days. Starting May 18th, 2013, the prices for Affiliate Summit will go from starting at $99 to $249. Affiliate Summit, the premier affiliate marketing conference, was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest […]
I love this POF ad. All text, written in the first person, features bad grammar and I bet it’s going to drive a ton of signups.
Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First, the eHarmony commercial. Same old music from 7 years ago, again featuring Dr. […]
Nice to see CoffeeMeetsBagel doing a partnership with Starbucks. Trading in credits (Beans) for a Starbucks card makes perfect sense given the name of the company and the fact that so many dates start at a coffee shop. More and more group, location-based and real-time dating sites are doing these sorts of deals. Good all […]
Fantastic weekend in Miami at the Online Dating Summit. Thanks to Walter and Andreas for putting together a solid weekend of panels and networking. Several 3am nights, a huge stack of business cards and I’m back home where it’s 8 degrees out. Keeping that last image of standing on the beach in my mind as […]
Sam Yagan, co-founder of OkCupid and President of Match, just emailed me to let me know that Crazy Blind Date is baaaaack. Not only that, every single profile photo on OkCupid is blanked out today. Every one of the ten million photos on OkCupid has been removed from the site; members logging into OkCupid today will […]