I cannot view a single article on today’s New York Time’s without seeing this six-year-old POF ad. Talk about a takeover. Check out the landing page, very un-POF in terms of style. Looks nice. Two things jumped out at me. First, they claim that 30% of everyone on the web has a dating profile. I cannot believe [...]

Today I saw a Facebook ad for a dating site called It’s Just Karma. As a Redditor, I had to check it out. The click led to a generic landing page with no dating site branding. Lot’s of lead-generation companies do this, they take the click and redirect it to their customers, often based on [...]

Affiliate Summit East tickets increase in price in a few days. Starting May 18th, 2013, the prices for Affiliate Summit will go from starting at $99 to $249. Affiliate Summit, the premier affiliate marketing conference, was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest [...]

  I love this POF ad. All text, written in the first person, features bad grammar and I bet it’s going to drive a ton of signups.  

Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First, the eHarmony commercial. Same old music from 7 years ago, again featuring Dr. [...]

Nice to see CoffeeMeetsBagel doing a partnership with Starbucks. Trading in credits (Beans) for a Starbucks card makes perfect sense given the name of the company and the fact that so many dates start at a coffee shop. More and more group, location-based and real-time dating sites are doing these sorts of deals. Good all [...]

Fantastic weekend in Miami at the Online Dating Summit. Thanks to Walter and Andreas for putting together a solid weekend of panels and networking. Several 3am nights, a huge stack of business cards and I’m back home where it’s 8 degrees out. Keeping that last image of standing on the beach in my mind as [...]