Online Dating Industry Consulting & Commentary
From the category archives:
Ads.pof.com now has more inventory available that will be sold as IAB standard ad sizes. When creating a new campaign, this feature will be available to users who have deposited more than $1000 into their account with ads.pof.com.
35 million impressions per day are available for these ad sizes. These ads will be displayed on Plentyoffish.com [...]
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Most people would agree that online dating advertising leaves a lot to be desired. Except for a few instances like Match and even eHarmony’s latest ads, 18 year-olds co-ed boobs is about as creative as the industry gets. I uploaded some of the first paid banner ads ever and worked for the ad agency [...]
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Domain sellers contact me every so often about selling their domain portfolios to dating sites. After having these conversation for a number of years, I completely understand the frustration domainers feel when they get the cold shoulder from dating sites uninterested in what the domainer considers a great deal.
According to Elliot’s Blog, the sex.com domain [...]
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Great article about OKCupid in the New York Times, Looking for a Date? A Site Suggests You Check the Data.
In its fight against much bigger competitors like Match.com, PlentyOfFish and eHarmony, it has tried a number of marketing techniques, often with little success. But the blog, which OkCupid started in October, has helped get the [...]
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Some interesting news regarding the Guardian newspaper’s Soulmates dating site. The online dating service, which runs on The Dating Lab platform, launched in 2004 to introduce likeminded readers of the Guardian to other likeminded readers. Just over five years later there are 145,000 active members of the site and the Guardian have just commissioned and [...]
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Saw this while browsing PlentyofFish:
Please enter your income, we use it for matchmaking and it will never appear on your profile! You will not show up in the rows of images on top of pages, My Matches and many other sections of the site until you do.
This is also probably used for courting advertisers and [...]
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I subscribe and unsubscribe from websites all the time. Often it’s to see how a site lets me go. Many dating sites make the process unbearable, up to 10 screens of junk to go through. To me, thats being a sore loser, although the argument for this sort of behavior is quite clear, I say [...]
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This is a classic gorilla marketing tactic deserving a golf-clap. ManCrunch (related to sugar daddy site EstablishedMen), creates an ad that CBS will never approve. Planning on being rejected from the start, they send news to TMZ and enjoy the free publicity. Arguments about double standards (see GoDaddy ads), and appropriate content for super bowl [...]
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