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Summer 2014 Dating Industry Update

Hi there, happy summer or winter, depending on where you are at the moment. And why haven’t you heard from me in months? Bought a motorcycle Went to Peru with my father for a month on a life-changing journey Met the woman of my dreams (met at a bar of course) Moved into a fantastic […]

Dating Industry News For 1-20-14 and International Dating Coach Association is proud to announce their revolutionary upcoming service for dating websites. Dating websites will now be able to provide their members with personal Live dating advice given by trained dating advisors directly through your dating website.  White label service allows you to monetize your members after the subscription and keeps them engaged all […]

It’s Time For New Dating Industry Metrics

Love to see Jan Koum at WhatsApp take the rest of the messaging industry to task (Tech Crunch) regarding active vs. total number of users. Messaging apps are throwing around claims of 100 million, 300 million users, but how many of them are actually engaged with these services on a daily/monthly basis? Sites like Match and […]

ChristianMingle, The Movie

Christian Mingle is taking a play from the PerfectMatch playbook, partnering with Corbin Bernsen’s Home Theater Films on the recently announced movie, Christian Mingle. The 2005 movie Must Love Dogs featured the PerfectMatch dating site prominently. See also POF in Lada Gaga videos. Can a movie affect high customer acquisition costs and churn? We’ll see.

POF Landing Pages, NYT Takeover

I cannot view a single article on today’s New York Time’s without seeing this six-year-old POF ad. Talk about a takeover. Check out the landing page, very un-POF in terms of style. Looks nice. Two things jumped out at me. First, they claim that 30% of everyone on the web has a dating profile. I cannot believe […]

Dating Ad Mega-Redirects Lead To Trust Fail

Today I saw a Facebook ad for a dating site called It’s Just Karma. As a Redditor, I had to check it out. The click led to a generic landing page with no dating site branding. Lot’s of lead-generation companies do this, they take the click and redirect it to their customers, often based on […]

Affiliate Summit Tickets $99 Until May 18th

Affiliate Summit East tickets increase in price in a few days. Starting May 18th, 2013, the prices for Affiliate Summit will go from starting at $99 to $249. Affiliate Summit, the premier affiliate marketing conference, was founded by Missy Ward and Shawn Collins in 2003 for the purpose of providing educational sessions on the latest […]

Dating Industry News For May 8, 2013

Massive link-dump and some videos, enjoy. When is HowAboutWe going to do a deal with Foursquare? Check-in, rich location data and a slick recommendation service. SimpleWash will help you purge your Facebook account of content that single people, employers and mom may not approve of. Lulu is the smart girls’ app for private recommendations and […]

POF Ad Speaks Plainly

  I love this POF ad. All text, written in the first person, features bad grammar and I bet it’s going to drive a ton of signups.  

A Tale of Two Commercials (eHarmony & Match)

Last night I watched two dating site commercials. An official one from eHarmony and a spoof Match commercial which ran on Saturday Night Live. The two commercials perfectly illustrate the differences between the two leading paid/serious dating sites in the US. First, the eHarmony commercial. Same old music from 7 years ago, again featuring Dr. […]