eHarmony Told To Drop ‘Most Marriages’ Claim

David Evans Legal, Marketing

Wasn’t Eharmony’s 14th Anniversary Letter  an interesting read? Last month, eHarmony was told to drop their “Most Marriages” claim. Global Dating Insights says: eHarmony have been told to stop saying they are responsible for the “most marriages”, after a complaint by rivals Match.com. The National Advertising Division has recommended that eHarmony stop using certain “#1” claims in their advertising. This was following …

Online dating Growth, Regulation, Future challenges

David Evans Legal

Policy wonk Elena Magrina at Inline Policy has written an article about regulation and the online dating industry, with a focus on the UK market. In the UK, the Online Dating Association (ODA) was set up by industry members in 2013, as they took collective responsibility for their market and operations. The industry decided to self-regulate and created a Code …

Tinder Execs Behaving Badly

David Evans Dating Sites & Startups, Legal

How unfortunate that: 1) The men running Tinder thought it was appropriate to de-emphasize the role of a female co-founder, allegedly following that up with calling her a whore. 2) This is what I am writing about after some time off from blogging. I have little love for Tinder and this further solidifies my feelings about the company overall. And Match, get some …

Skout Flirting App Tied to Rapes of Children

David Evans Dating Safety, Legal

This is the kind of story I hate writing. Skout, longtime friends of Online Dating Insider and the dating industry, has had three occurrences of rape tied to the services in the last few weeks. In After Rapes Involving Children, Skout, a Flirting App, Faces Crisis, the New York Times reports: In the last two weeks, Skout has been used to connect adults and minors …

Dating Sites Are Selling Your Private Information

David Evans Legal, Marketing

Not that this should come as a surprise to anyone, but a new study is out that shows how much personal information is shared and sold between website and data aggregators. Especially interesting is what dating sites like OkCupid make available to vendors. Stanford University computer scientist Jonathan Mayer has released a study concerning behavioral targeting and tracking people across …

Is Match Preparing To Launch A Facebook App?

David Evans Dating Research, Dating Site Features, Legal, Online Dating Innovation, Profiles & Matching, Social: Dating & Networking, Uncategorized

Given the previous post about Match supposedly wanting to build a Badoo clone on Facebook, I decided to poke around the raw html that the Match web servers send to web browsers, which in turn create the Match web pages we look at millions of times every day around the world. I learned a few things. To begin with, all …

Dating Industry Links Cinco de Mayo Edition

David Evans Dating Industry Finance, Dating Sites & Startups, Legal, Mobile Dating, Social: Dating & Networking

Vindicia launches new version of CashBox billing solution. A few weeks ago I met up with vindicia CEO Gene Hoffman, who told me they now have a number of big dating sites as clients. Gene is awesome, his team is top-notch and they really understand customer retention and acquisition through integrated marketing best practices like no other company I’ve come across. …