I’ve been checking out the Basisnote Chemistry Check system running on Swissfriends.ch. Here are some screenshots I took of the testing process.
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From the category archives:
Innovation
My friend Dave at EatMedia send me the following from WIRED:
Seamless ad trading may turn out to be just the start. Google could also encourage buyers and sellers to exploit the hidden value of inventory by blending their clickstream databases with data gleaned from the likes of Experian and Acxiom as well as [...]
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As a consultant, it’s important for me to be friendly and familiar with several vendors in any category, from advertising to graphic design to people who optimize databases for profile search. Lately I have been interviewing usability testing companies for a variety of clients.
All clients are not in the same place at the same time. [...]
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From Online Personals Watch: Omnidate is conducting a study with Professor Dan Ariely into the effectiveness of virtual dating and is looking for dating sites to participate in this research. That’s a smart move to align with Professor Ariely. I’ve read his research and seen some of the demos of their virtual dating application, fascinating [...]
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Marc Andreessen, the inventor of the web browser and founder of Netscape, was on Charlie Rose talking about the past, present and future of the internet. The pair discuss the people and the companies that are driving innovation as well as the fact that innovation is not dead, as some silicon valley pundits are predicting. [...]
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Match.com, the world’s largest online dating company, today announced the launch of DownToEarth, an innovative free online dating site. Last week I spoke with Jacob Solotaroff, the former Director of Product Management and Member Integrity at Match.com, who is tasked with running Down To Earth. Steve Hammer, who heads up marketing for Down To Earth, [...]
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Over the past month or two Match has been rolling out a number of design and functionality updates. To begin with, the familiar black header has been replaced with a blue one. Match has thrown out any sort of cohesive design pattern, everything looks like it’s being modularized, perhaps to make it easier to work [...]
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