Online Dating Industry Consulting & Commentary
From the category archives:
Getting online daters to stray out of their comfort zones and search for new people has always been a problem for dating sites. Usually, search is a set it and forget it situation, where users set their initial search criteria and then leave it like that forever. You see the same people, over and over [...]
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Jessica Lee at Inside Facebook wrote How Will Facebook Connect Affect Online Dating, which dovetails nicely with my argument that Facebook could start a dating site that would kill off the majority of online dating sites overnight.
People are increasingly moving to applications that leverage the identity they’ve already created inside social networks like Facebook and [...]
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One of my favorite dating sites, OKCupid, has started offering premium services to certain members. Because I am incredibly wealthy and good looking, I received a free monthlong upgrade to the OKCupid A-List. Actually, I was invited because, among other reasons, the OKCupid Staff Robot likes me. A silicon-driven artificial intelligence deemed me worthy of [...]
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I survived the South Boston St. Patrick’s Day parade and can only imagine how much fun people are having at SXSW in Austin right now.
Lots of discussion surrounding Plenty of Fish charging for special profile bling. There is even a video comment (more please). Much discussion surrounding the legality of PlentyofFish claiming to be free [...]
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After remaining free since it’s inception, PlentyofFish has officially launched the Serious Member feature. I was able to add my badge, which you can see in the screenshot below. It’s gigantic, like the sun.
I don’t hold open doors for women, I kick puppies and regularly taunt old ladies, but I’m a serious member now. How [...]
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Dating site PlentyofFish has made some recent changes outlined in this blog post.
Spent some time this weekend and rewrote parts of the site…
1. Ditched the paid virtual gifts on the weekend not really core to what we are doing.
2. Instead of allowing you to remove people from searches I added a new search that removes [...]
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Match.com, the world’s largest online dating company, today announced the launch of DownToEarth, an innovative free online dating site. Last week I spoke with Jacob Solotaroff, the former Director of Product Management and Member Integrity at Match.com, who is tasked with running Down To Earth. Steve Hammer, who heads up marketing for Down To Earth, [...]
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Plentyoffish is now offering paid virtual goods. A lot of people seem to think that virtual goods/gifts on Facebook or HotOrNot aren’t a success. I’d say making over $250k a day selling icons of smiley faces is pretty good. Don’t get me started on the whole xbox/ps3 gaming world, where virtual goods and currency are [...]
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Match has gone through a pretty radical redesign. Nobody I’ve talked to is a big fan of what they did with the Connections page, but I like the new Daily 5 feature, which is similar to what OkCupid recently launched. I’ll dig into the new features and look later on this week. What do you [...]
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Facebook dating application Are you Interested has implemented a sharing feature where you can share people with your friends. The icon is a copy of the ShareThis social sharing application you see on blogs these days. I’ve always wondered how many people use the “Send to a friend” feature on dating sites. What person would [...]
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