Online Dating Insider » Dating Sites

Thread Offers Matchmaker Rewards

David Evans — Fri, 05 Mar 2010 13:15:05 +0000

Social dating site Thread continues to slowly releasing new features. the latest batch lets people offer rewards to their friends if they successfully match them up. For example, wine for the first date, $100 to become exclusive and a trip to Australia if they get married. Great idea, and fun.

I was just talking to someone about the failure of Engage/Kismeet yesterday and here we have Thread taking the matchmaking concept and making it much more fun than Engage was. People like being at the top of the leaderboard, but I’m thinking that airfare to Sydney is better motivator than empty-calorie points that you can’t do anything with. I’ve been offering a “bounty” to people for years, neat to see this included on a dating service.

With Thread and Gelato, in terms of growth, slow and low, that is the tempo.

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What Is Match.com Going to Do Next?

David Evans — Fri, 26 Feb 2010 18:32:13 +0000

Given yesterday’s impending acquisition of Singlesnet, I wanted to throw out a few things that I have been thinking about lately.

Recently dating industry insiders have been talking more about how to compete with Match.com.

In my mind, to compete with Match its important to understand the company’s history, various marketing strategies, branding and several other factors, including how they leverage being part of IAC. It’s also important to understand the downside of being too big, positioned in the marketplace as the Kleenex of dating (which has its own challenges) and a number of other factors that I share with my clients.

Sam from OKCupid asked the industry at iDate why Match was stuck where it is in terms of growth, and according to people present, nobody in the dating industry sitting in the same room could answer the question. I found that disturbing, so I’m going to kick off the conversation here.

As I have said for several years now, the US dating market, based on how business is currently done, is maxed out. After a decade and billions spent on marketing, market penetration leveled off at around 30%. You could add another 10% based on Zoosk, social dating and other rounding errors, but I’m sticking with my 30 million daters online each month number until enough people say different. There is room for a few more sites of considerable size, but there are always the outliers. It’s incredibly difficult to ramp up a new site these days, almost easier to do a roll-up play and be a mini- IAC. Much like the owners of Ashley Madison are attempting.

Match’s days of near-term innovation are pretty much over, it maxed out in the US years ago, and it’s in acquisition mode now, and it’s hungry. Why is Match maxed out? It’s because their current model doesn’t have much headroom. They could increase their ad spend 200% and it wouldn’t make much of a difference. (Their marketing is incredibly inefficient, but that is for another blog post.) They clearly know this, hence global acquisition mode. This is a typical corporate strategy with many benefits and it’s the only road for Match right now. I’m surprised that we haven’t heard more about their efforts in Asia.

Growth through acquisition is perfectly fine for the more than 1.4 million people that pay to communicate with each other on Match and its associated brands. The bigger Match gets the better it is for the entire online dating industry, because people will get tired of Match and want to try something new, which drives the need for innovative new dating brands, matching systems and marketing opportunities. Think Google and Bing.

So, the US dating market is tapped out, plain and simple. Or is it? Of course not. My entire online dating consulting business is based on this premise.

For Match, optimizing the site and testing bells and whistles based on features circa 2004 is an exercise in maintaining the status quo. What’s old is new again. New features may drive pageviews, but they sure don’t drive signups.

Match can optimize the user experience all they want, but that’s tweaking the knobs and dials as opposed to the sea change they require to drive considerable growth. For many sites, things like landing page optimization can greatly increase signups and revenue. Match is already so optimized, there’s not much more then can do on this front. They do have a crack team in place working on this, but we’ll never know the results of their work because it’s going to be nuances not clubs-to-the-head change, which they simply cannot afford to do.

The online dating industry will grow as a whole only when it becomes more effective. It’s a marketing-driven industry with portions of it slowly evolving into performance-based popularity. Take away advertising from online dating and the whole industry collapses, as compared to old-growth Internet companies like Amazon or eBay.

Some argue that dating need a new model. It might be social, or lifestreams, or groups, or matching based on deep understanding of tastes and preferences, or DNA or or something else. This is why I will do whatever I can to help and promote companies like IntroAnalytics, Basisnote, Thread and Gelato. Even Chatroulette might finally bring video profiles back to dating sites, watch Woome what is doing to capitalize on the popularity of Chatroulette.

These are the companies taking online dating to the next level. Who knows, maybe even the mighty Match will acquire some of these innovative dating industry upstarts if they don’t copy them outright.

Whatever Match does or doesn’t do, it’s great to see the dating industry keeping things interesting and giving me things to write about.

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Date-Based Dating at How About We…

David Evans — Thu, 18 Feb 2010 15:08:55 +0000

Some time ago I met with Aaron Schildkrout and Brian Schechter in Boston to talk about their online dating startup. Fast forward several months and behold the soft launch of How About We, a dating site that puts the date back in dating. Instead of rating people on their dating profiles, you rate them based on their date ideas.

This is a novel idea and the site looks great. Very clean design and easy to use. No long profiles to complete, all you have to do is rate and submit date ideas. Definitely targeting more casual daters, the date ideas are great inspiration, I found a few ones that I may use here in Boston. Some of the dates are specific, like going to the top of the Empire State Building, whereas others are more event based, like coffee and scrabble.

The site is focused on New York City for now while they fill the database with local singles. Focusing on an initial specific geographic area is a good idea. Keeps marketing spend in check, easier to do live events and once you get lots of people in one geographic area, it’s time to move on to the next one.

When the site officially launches in March, members will start receiving new date proposals every day and others will begin seeing the dates you have created to other members.

I wonder who’s going to want to go ice skating with me on Frog Pond In Boston?

The How About We team threw a party in NYC last weekend. Check out the photos on their How About We Facebook Page and follow them on Twitter.

More at GuestofaGuest.

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The Guardian Releases Dating Book and a Film

David Evans — Mon, 15 Feb 2010 15:52:11 +0000

Some interesting news regarding the Guardian newspaper’s Soulmates dating site. The online dating service, which runs on The Dating Lab platform, launched in 2004 to introduce likeminded readers of the Guardian to other likeminded readers. Just over five years later there are 145,000 active members of the site and the Guardian have just commissioned and published a book detailing some highly amusing stories from real life couples about their online dating experiences – not just on Soulmates but on other dating sites such as Match and Dating Direct.

The book is Soulmates. Also make sure to read Tales from the online-dating frontline and check out the comments. If that wasn’t enough, the Guardian took six couples from the book who met on Soulmates and made a series of short ‘how we met‘ films. The first one was released on Valentines day. Heartfelt, warm and fuzzy, I’m looking forward to watching the next one.

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Gay Dating Site Commercial Banned From Superbowl

David Evans — Sat, 30 Jan 2010 22:59:54 +0000

This is a classic gorilla marketing tactic deserving a golf-clap. ManCrunch (related to sugar daddy site EstablishedMen), creates an ad that CBS will never approve. Planning on being rejected from the start, they send news to TMZ and enjoy the free publicity. Arguments about double standards (see GoDaddy ads), and appropriate content for super bowl ads ensue. Nicely played. ManCrunch can thank Godaddy banned Superbowl commercials for the inspiration.

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This Valentineâ€™s Day there will be Fewer Lonely Farmers

David Evans — Sat, 30 Jan 2010 18:41:35 +0000

When it comes to niches one of my favorite originals is FarmersOnly. Of course PeopleMedia is now the clear 500-pound gorilla in the space with it’s network of niche sites, but I’m still a fan of small, passionate dating sites based on well-defined niches. They may not make millions but they have great stories to tell.

Great testimonial: Recently, a member called to thank Farmers Only. She met the man of her dreams. On their first date, he drove the 3.5 hours to her home and, knowing she worked with horses, he brought 40 bales of hay instead of the traditional flowers.

How awesome is that? I don’t like to go out to dinner on the first date, let alone lug around bales of hay.

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Spark Networks Consolidates Dating Brands into Spark.com

David Evans — Sat, 19 Dec 2009 00:27:10 +0000

Spark Networks, operators of such popular online dating destinations such as JDate.com and ChristianMingle.com, has merged AmericanSingles.com and Date.ca into Spark.com. Having suffered ongoing declines in membership across the majority of their dating site portfolio, Spark has decided that it is now going to compete with Match and eHarmony/Chemistry/Perfectmatch, while attempting to keep the majority of member activity free.

Snip:

One exciting new Spark.com feature is the free Color Code Personality Test, a compatibility exercise required of all new members to help them learn more about themselves by providing insight into strengthening and building existing relationships and learning how to get new relationships off to a better start.

Other features include a profile photo prerequisite for all new members to encourage authenticity and visual representation; the ability for all members (including non-subscribers) to access email messages to promote communication; and more photo upload space, allowing members to better express themselves with up to 12 photos and captions on their profiles.

I’ve posted the Spark.com Color Code Personality Test screenshots to give you a better idea of the direction Spark is going in. In short, Spark has taken an ailing, aging online dating property and thrown a personality test on top of it.

As with all personality tests, the signup process feels relentless. Dating sites still need to figure out how to balance information gathering with user ADD.

Each screen states:

Select the word that best describes you AS A CHILD. Some questions may not have any words that accurately describe you. If this is the case, just select the word that is the closest fit.

In order to become a member I was forced to unexpectedly sit and reconsider my childhood for a good 20 minutes. Fond memories of being stuffed in lockers, getting sent to principal’s office, detention, and other awkward childhood memories? Yup, all there. Maybe this sort of thing won’t bother the majority of people who take the test, but regressing into a teenager at such a pivotal moment was disappointing.

I expect the drop-out rate during the signup process to be fairly high until they cut down the number of questions and refine the test. I’m well aware of the argument that for many tests you have to ask the same several times to triangulate on the most appropriate answer. Still, I hate taking tests, definitely prefer answering questions like on OKCupid. But that way, you’re not getting all of that tasty user information up front. Again, that balance thing.

New members must upload a profile photo. But what about the millions of existing members that may not have photos?

Spark.com is supposedly 100% free until you want to send emails to people. Soon after I sign up, I receive an email that says I have a message and that I should upgrade my membership in order to start conversations. Pay attention here. A woman, with no photo (photos are required, remember?), sends me a flirt. I’m thinking I have to pay $25 to respond to a firt from someone with no photo. But wait, it appears the woman has a photo, but I have to ask her for it. I click the “Ask for photo” link, expecting to be greeted by the subscription page, but I’m able to send the person a message asking them for their photo. I send a nice email asking to see their photo, and the next page is the subscription page. No indication that my message was sent. This kind of sloppy user experience design drives me crazy. How difficult is it to layer an alert over the message window stating that my message was sent successfully?

I go back to my Inbox and see that my outgoing message was moved to my Draft folder! I’m all ready to get in a huff about having to pay $25 to send an email to someone with no photo. Before I get all bent out of shape I attempt to send the draft email, and it goes through!

I click the “Viewed you” link and I see that several women have checked me out, including my mystery flirter with no photo. Clicking “Flirted with you” (the same mystery woman), and now I’m shown the subscription page again.

You have to pay to even see the “Emailed You” link. To be blunt, Spark.com is rife with confusingly bad user experience and pay-wall design decisions (from the consumer POV). Maybe I pay too close attention to these things, but would you rather hear it from me or some dating site affiliate site that spent five minutes looking over the site before slapping up a review?

I would imagine that men will pay the subscription fees and women will not. What effect do you think this will have on the gender balance?

Recently, Spark Networks signed on Millionaire Matchmaker Patti Stanger as a spokesperson/affiliate/ private label operator in the hopes that branding her as the new face of American Singles would provide a much-needed shot in the arm to the once-powerful yet declining property.

Spark seems to have moved Stanger’s psxoxo.com branding over to Spark.com, which I was able to see is when I visited psxoxo.com. When I switched to another browser (cookies turned off), I don’t see the Stanger branding. This appears to be an attempt by Spark to private label their brands. Multiple brands sitting on top of a shared member database is certainly a good idea, I wonder what other brands Spark will associate with?

Pricing comparison compares Match at $203.88 and eHarmony at $239.40. For a few dollars more, the Premium Plan includes Member Spotlight and Highlighted profiles.

There is some usage data exposed on member hompages, I see “number of uploaded photos today” and “members online now.” It says 900 users online now and exactly zero people in my Region (Boston) are online between 18-42. I hope thats a bug, because the home page extolls the virtues of meeting millions of members and nobody is online at 5:30pm on a Friday?

Uh oh, I see a chat room. Hope the Spark customer service reps are standing by to deal with the neanderthal men and kick off the cam girls who will no doubt entice men to leave the site for other webcam services. Pay-to-view Message boards, is that like the free PlentyofFish boards, but now you have to pay to read/participate?

Education level and income are required. I dislike those questions as much as when they don’t offer spiritual not religious as an option.

There is an entire page dedicated to understanding 30 incomprehensible icons used on the site. Any site that requires a separate page to describe something as simple as an icon, back to the drawing board I say. The Flirt Icons say “Break the ice with a funny, romantic or uniquely-Jewish one-liner.” Did someone crib some of the copy from JDate here?

The gallery view is nice, no need to keep hitting the back button. The “Did we click” feature confused me. It says “Do we click” when browsing profiles and the options are Yes/Maybe/No. The rollover text explains each options and how public or private your responses will be to the other person. I prefer a “yes/no” myself. that’s what drives me crazy about OKCupids rating system. Don’t give me multiple stars that confuse during the rating system, a simple yes or no will suffice.

Overall, the site is looking about a B and functioning at the B- level. There are a few bugs in the underlying display code and the icons are unreadable, and I’m sure I’m overlooking a few things in all of the items in the sidebars, but give me a few weeks to spend some time on the site and I’ll post a follow-up, including going through the subscription process and hanging out in the chat rooms to see what goes on there.

Most importantly, lets see how the traffic performs over time, and don’t forget to keep an eye on the LOV stock ticker.

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Women Run the Show on HerWay Dating Site

David Evans — Thu, 10 Dec 2009 15:24:45 +0000

Dating sites launch all the time. I receive a constant stream from startups claiming to be the next big Match.com or Plentyoffish killer, the majority of which leave me nonplussed and end up in the circular filing cabinet. This is a big week for dating site launches and Herway, the latest dating site from Mobeze, founders of OnlineBootyCall, is a worthy of a closer look.

Herway is not a re-skinned OBC, which is what I initially expected.

HerWay.com is the first online dating site that recognizes men and women approach dating differently.Research has demonstrated that when women initiate communication, the success rate for both parties is greatly increased.

HerWay integrates this principle into its groundbreaking approach to online dating by making sure women control all of the searching on the site. This revolutionary new concept ensures women have unprecedented privacy, discretion, and safety as they search for Mr. Right.

Game changer #1: Herway doesn’t let men search for women. When I clicked the search button, I was greeted with:

Sorry Dave, your search for the right woman is over â€” why? Here, she finds you. That’s right. At HerWay the ladies do the searching.

The first time men experience this is a bit disconcerting. We’re not in control, hrrumph! We can’t spam women with lame cut-and-paste emails or send dirty photos right off the back. We can’t pester women about why they aren’t writing us back. What has the world come to? Empowering women on dating sites, what a crazy idea. Except its not, it’s brilliant (although I would like to review the research that says female-originated communication is more successful.

This is another one of those ideas I have wanted to see a site implement, and here Herway has gone and done it. Very nicely done.

Mobeze was smart. Start yet another adult dating site thats different enough from the rest to get serious media attention, rake in the dough and take some of the money to build a legitimate dating site that turns the traditional online dating model on its head. Talk about diversification.

Women can say goodbye to getting deluged with 100 emails in 36 hours after joining a dating site (even without a photo!). At Herway, women are in firmly control. Nobody knows if this is going to work, it’s a calculated risk that women are going to feel empowered and enjoy that they control the situation. The bottom line is, will women like it enough to subscribe?

After filling out my profile, there’s really nothing left for me to do but sit back and wait. I want to click around, search, see people and flirt, but I can’t, and it’s freaking me out. It’s like the early days of eHarmony, sitting back and waiting for the system to send out a match. Everyone who used eHarmony early on know that that drove you crazy at some point. Except this time it’s women, not algorithms, who control the Send button.

It’s certainly a tremendous marketing opportunity. The value proposition is such that it makes the traditional online dating model (search-browse-contact) feel old-fashioned.

I hope Herway doesn’t set up the paywall so that men can create a profile for free, and then receive those fake-seeming emails stating “Miranda wants to talk to you now, sign up to read her email.” Not exactly sure how this is going to unfold, will be watching with eagle eyes for sure. Herway is in beta, features are just about fully complete but the site is not 100% ready for prime time yet.

Game changer #2) Herway has taken the concept of online advertising measurement and applied it to online dating. Impressions are the number of times your profile appeared in a search result. Your Click-Through-Rate (CTR) indicates the percentage of people who saw your profile in the search results (an impression) and then clicked to learn more about you. After a woman sees your impression in search results and clicks-through to view your profile, she decides whether to initiate contact with you (a conversion).

I am a big fan of transparency into member activity. These stats are viewable only to me, and give me a good idea of how efficiently I’m using the site. I have been talking about these sort of feedback loops for years and I’m excited to see Herway take the lead in helping singles make the most out of their online dating experience.

“HerWay’s Profile Performance helps you discover what works best for you. Try uploading different pictures, then see how they affect your Click-Through-Rate. Work on your About Me and Whom I’d like to Meet and see how that changes your conversion rate.

Herway says: A good tip: complete profiles with well-written descriptions have the most success. Don’t just take our word for it, measure it yourself by comparing against the “Average Joe” numbers. The “Average Joe” represents the average performance of all the men on HerWay.”

That is so cool. Granted I’m a sucker for a nice chart or graph, but showing, instead of just telling, is a powerful tool to get men to change their behavior.

This week I sent my dating profile out to three men and three women friends and asked them to critique it. I received invaluable feedback (admittedly some of it stung, I sound like that?) I hope Herway includes a similar feedback loop.

I’m not sure how people will respond to phrases like impressions, CTR and conversion rates, Herway should probably think about making them a bit more consumer-friendly. Other than that, I like the site a lot.
Game Changer #3) HonestyOnline credentials are offered as part of the profile creation process. I already have one, and Herway is working on enabling existing users to display their HO credential. Is it just me or are you excited to see another site that understands the importance of authenticity and how it can be used as a positive, both in marketing and on-site behavior. Honesty Online is on a tear lately, announcing partnerships with Datingheadshots (get your ID credential and a verified photo at the same time) Mate1 and eLove.

What’s missing from Herway? Multiple simultaneous photo uploads, for one. Linkage to Facebook photos would be nice as well. There seems to be a maximum size for photos, but the upload process simply stops and doesn’t display an alert to let you know your 10MB photo is not appreciated.

Profiles edits are reviewed by Herway, I wasn’t expecting that. Not sure if they are using internal staff, Crowdflower or some other solution.

You know the drill, go sign up to HerWay, take it for a spin and leave a comment and tell us what you think.

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Blackbox Republic Remixs Dating, Love and Social Life

David Evans — Wed, 09 Dec 2009 00:00:54 +0000

Black Box Republic has launched a new personal relationship oriented members-only community. If you run a dating site or social network or are considering starting one, you should pay close attention to the Blackbox Republic launch.

Case in point, last week I was at a Mega-Tweetup at Microsoft in Cambridge and I ran into Stowe Boyd, who I used to work with back when this blog was part of the Corante network. Today, while putting together something for the launch and doing some searches, I see that Stowe, who is not only a guru of social tools and a great writer, is also a friend of Sam Lawrence and April Donato, Blackbox Republic founders.

Stowe says:

This is a community that is likely to have specific needs that will be underserved by other solutions, specifically the eHarmony and other dating services, geared toward the American dream of finding Mr or Ms Right, and promptly getting married.

Read Stowe Boyd’s review of BlackBox Republic. His post is eloquent, informative and far more articulate and thorough than I’m capable of.

If that wasn’t enough, a whole slew of people, from social media guru Chris Brogan to Oliver Marks at collaboration 2.0, are writing about the launch.

Oliver says:

Blackbox Republic is arguably an Apple product to Facebookâ€™s Windows look & feel: a much more intimately crafted, fuller featured personal user interface which should appeal to Apple generation sensibilities.

That sums up my feelings about how PlentyofFish compares to OKCupid.

BBR has room for everyone, but is not for everyone. Definitely catering to non-mainstream folks, it will soon feature a constellation of micro-communities, or groups, called Camps. BBR doesn’t don’t tell people how to organize their camps; we’ll do it ourselves, thankyouverymuch.

There are four corners to the (black) box: vouching, gifting, irl (iphone et al, short-range networking) and events (promoters and yourself). Kind of a cross between the old Matchmaker communities and Facebook groups or fan pages. Some of the functionality is rolling out after the launch, which is more targeted towards founders (if you find me, say hello).

BlackBox Republic’s reputation system, called vouching, makes Adult Friend Finder, Fling and the rest of the adult dating sites seem all the more like the hooker and spam-filled scamlands they really are. I am not mounting my high horse here. There are many, many people who will join these sites and have no intention of actually meeting anyone. They get their thrills from being voyeurs and sending a few emails to women (or men, or transgendered folks) they never in a million years would talk to otherwise. Fling and AFF have correctly identified this market and gone after it with gusto.

But for the rest of us, Blackbox Republic’s vouching makes it easier to trust people you’ve just met, either across town or across the globe. Like testimonials that matter, and we’re written by the marketing department.

Blockbox Republic features three levels of privacy controls. Sliders display your current status, a nice touch. A lot of these features simply need to be experienced to understand how powerful they could be. Notice how I say could be. BBR was not conceived in a vacuum, but it’s always a crapshoot whether or not the public will react favorably once the early adopters have gotten their fill and the masses start to show up. Just look at Google Wave.

Gifting is, well, gifting, with a twist. You don’t simply consume your gifts; they can be displayed for all to see on your Gift Shelf. Your gifts might reflect a certain aspect of your personality. A hello kitty figure would say one thing; a ticket to a burlesque show would say something else about you entirely. Virtual for now, gifts will be more “real” in the future.

As for eHarmony and any sort of scientific matching, Blackbox says, No Thanks. They will be providing all the features they feel necessary to accurately reflect a person’s tastes and preferences and the associated communications channels to connect people. All without the questions, tests and science that’s come to signify serious dating. Remember this isn’t a dating site, it’s more of a social network where dating can happen.

I have never seen so many Internet/socialmedia people writing about a new social/dating hybrid. Part of that is because Sam is a known entity in the first degree of BurningMan/Internet circles. Sam was CMO at Jive Software, SVP GAD at McCann Erickson, VP Business Development at EURO RSCG, VP of Operations at 3Com, VP of Marketing at CNET, and Director of Dell’s Online Consumer Business. He was named a INVESP top 100 Influential Marketer in 2008.

Everyone I’ve talked to about BBR has nothing but glowing remarks for both founders. This goes a long way towards their credibility. It doesn’t hurt that they reached out to the blogosphere many months ago, gave a stellar briefing and made it easy for us to want to help them out. Their pre-launch press section is chock-full of exactly what bloggers and media need to write a story.

Dating and social startups should take away some free pointers here. BBR did a brilliant job with their pre-launch publicity and it shows, just watch how much press they receive in coming weeks.

Speaking of helping them out, go join Blackbox Republic. It’s only $5 and you’re going to see how a site goes from zero members to thousands in a very short time. This could be a great case study for the online dating industry. Great exposure from Spark PR and bloggers all lined up to the point of breaking embargo.

Why is everyone excited about BBR? It’s because the service is interesting, run by amazingly talented people and there is an actual story here. This isn’t some new generic site copying everyone else with zero budget and little understanding of how community, marketing, and technology need to effortlessly combine to drive a successful startup.

Blackbox Republic is a big zag to the dating/social industry’s usual zigs. It’s the anti-Match/PeopleMedia/eHarmony/Meetic/POF.

The last time I remember a site launching like this was Suicide Girls, still one of the best art-sleaze sites out there. Blackbox Republic feels like it’s shooting for the lofty goal of Nerve.com 2.0, with a unique twist, or kink, as it may be.

Where it ends up nobody knows. What we do know is that balancing sex and society and social networking and dating has never quite been done like this and it’s going to be fun to watch.

Now go sign up. Consider it your new community (welcome home), market research (expense it) or just something new to try if you’re tired of general dating and social networking sites and consider yourself outside of the mainstream.

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Dog Lovers Dating Site For Sale

David Evans — Sat, 21 Nov 2009 16:07:30 +0000

For Sale: online dating site. Launched in 2006, the world’s first dog lovers dating site was born with a mission to bring single people together from all over the world who shared a passion for dogs.

Niche: Dog lovers.

Potential Market size: 43 million single dog lovers in the US alone.

Membership: Thousands of active members.

Revenue model: Subscription based, free to join.

Subscription fee: $9.95 per month recurring (less for 3 month, 6 month and 12 month subscriptions)

Why selling: Owner fell in love with a member, buying a home together!

SEO: Google Search Engine Ranking – First page, first and second positions on Google search result for â€œdog lovers datingâ€ and â€œdating for dog loversâ€. First page, ninth position on Google search results for â€œdog loversâ€.

Background Information: Owner started site after tragic early death of their dog Monty. Identified importance of sharing life with another dog lover – someone who could understand exactly what it felt like to love and to lose a dog.

This is a great opportunity for an entrepreneur with marketing skills and the resources to dominate this niche with the site.

Addressing Expressions of Interest: If you are interested in this opportunity and would like more information please email monty3532@googlemail.com.

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