Here’s How OkCupid Uses Math to Find Your Match.
Match.com Profiles Are Partially Public, Social-Graph Enabled
Here’s another bit of thinking I did about Match and the social graph a while back. Some thoughts on Facebook’s social graph as it relates to Graph Search, and the surprising news that my match profile is partially viewable by anyone without having to log in (confirmed by 20 people just now). A while back, [...]
Denied by Eharmony & LikeIt (TheCompleteMe)
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Interesting to see the “Sorry you are not eHarmony material” put-down and then the newly rebranded TheComplete.me saying my Facebook account does not meet their minimum quality standards. Can’t a guy get a break around here? To make matters worse, I have been unable to log into LikeIt (new name for TheComplete.me) for several [...]
Online Dating Industry News For 11-19-12
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Two great great dating site videos. “There’s something you should know about Jen, she voted for Dennis Kucinich”, Ha! Great marketing piece to pander, I mean cater, to liberals and conservatives. Political affiliation-based dating sites are definitely a niche, but given the divisiveness in the US, this is a great idea with a huge market. Quick, go register texassecessiondating.com. [...]
Facebook Relationship Prediction Algorithm Challenges Dating Industry Efforts
Facebook is able to predict with great accuracy the probability for two people exchanging casually on the network to become romantically involved, says Frederic Filloux, writing in Monday Note about how Big Data can change the economics of digital publishing. The internet already provides the necessary tools to see who is visiting a web site, what [...]
Mindblowing Futuristic First Date Scenario
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Dating site executives, investors and the media often ask me what I think the future of online dating will look like. My usual response is that the 30th generation of Match Synapse will include DNA and genetic testing, full credit card report analysis, behavioral and test results based on terabytes of our social exhaust and verified [...]
eHarmony Prospers Thanks To Big Data
Nobody, and I mean nobody, is crushing social media marketing like HowAboutWe, but I do like some of the social media stuff coming from eHarmony. How Ironic that most of the eHarmony posts on this blog are about their technology. Its crazy that the media is *still* regurgitating the four-year-old self-published stats that an average of [...]
Cupid Fights Dating Site Scammers With Scamalytics
In 2008, IntroAnalytics launched their recommendation system for dating sites. As I expected, because every matching system vendor does this, they broadened their focus into anti-scam and e-commerce. Why? In part because getting dating sites to license a third-party matching system is incredibly difficult and behavioral matching works across all sorts of industries. The company changed [...]
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