Online Dating Industry Consulting & Commentary
eHarmony is in the middle of going through an incredible transformation. I haven’t visited the site in a while, and boy was I surprised when I logged in over the weekend. I’ve been doing a lot of competitor analysis for clients and it’s good to re-login and create new profiles on the top sites every [...]
Two great great dating site videos. “There’s something you should know about Jen, she voted for Dennis Kucinich”, Ha! Great marketing piece to pander, I mean cater, to liberals and conservatives. Political affiliation-based dating sites are definitely a niche, but given the divisiveness in the US, this is a great idea with a huge market. Quick, go register texassecessiondating.com. [...]
Match has implemented a HotorNot-style browsing feature on member homepages called You Might Like. It’s a simple feature, the two options are Skip and Save. Skip I get, but why Save? People’s Saved Favorites list is where great matches go to die. Why not provide the ability to message someone immediately? If Match is going to [...]
Its common knowledge that website testing can bring in double-digit revenue increases, so why do so many dating sites stick with the same design and layout year after year? My mantra with clients is test, test, test. We learned this from companies like Google, which performed something like 7,000 tests on it’s website last year [...]
How About We For Couples really wants me to try it out, lots of emails from them lately. Interesting to see how many companies are trying to keep the revenue flowing by addressing the (perceived) needs of couples. Zoosk has its own Couples area where you can brag about how hot your girlfriend/boyfriend is, and note [...]
After writing about Flikdate, I started hearing about Airtime, the new videochat service built on top of Facebook. Remember Chatroulette (lots of posts here)? Huge initial growth, absolute media frenzy, featured live in an epic concert, and the fell off a cliff. Watch the Ben Folds Ode To Merton LIVE Chatroulette Piano Improv YouTube video, great display [...]
Its July 4th, hope my US readers are out having fun, stay safe! Ex-Googlers Launch Avocado, An App For Couples Backed By Baseline, General Catalyst, And Lightspeed. Via TechCrunch. Facebook testing ‘Want’ button. This is going to be huge. I have been talking to a few dating sites about creating new verbs like date, flirt and [...]
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