Online Dating Industry Update 11-12-13

Match.com is now making $200M a quarter. In the not-too-distant future it's going to be a billion dollar a year company. More at IAC. Now this is interesting, eHarmony gets into matchmaking at $5,000 a pop. Acquaintable has been acquired by LikeBright. Congrats to Nick and the LB team. There's a great new dating industry blog to check out. Talked to the founder today … [Read more...]

HowAboutWe Adds SpeedDate and DateMap

I've always loved the design and marketing of HowAboutWe, although in terms of profiles, search and being effective, it's always fell a bit short for me compared to the top dating sites in terms of payoff for time spent on the site. While their unique offering has been copied by Match and other sites, I've not felt a strong sense that matching based on date ideas was really … [Read more...]

OkCupid Launches Promote Me Feature

OkCupid has launched paid exposure functionality. After Badoo and other sites started banking serious cash based on features such as paid exposure, it's no wonder that more dating-centric sites are getting into the game. Match and many other sites have offered  things like colored borders around VIP profiles, but in the past those were often viewed as desperate measures, … [Read more...]

POF Cleans Up Its Act

When I logged into POF today I saw two interesting messages. TL;DR (too long, didn't read): POF is blocking hookups based on age difference and message wording, resulting in immediate bans, Intimate Encounters going away, 17% of the time we can pick the exact person you will end up dating, 70% of POF use is via a mobile phone. Markus says, "Unfortunately about 2% of men … [Read more...]

Online Dating Summit Recap

It was great to see everyone at Online Dating Summit in Miami! Met a lot of readers from EU and AU as well as key players at top US dating sites. Many people were fried after Affiliate Summit in Vegas. My keynote presentation is at http://slidesha.re/WUcGU5 Sign up for the weekly digest of Online Dating Insider (http://onlinedatingpost.com) Follow me at @datinginsider … [Read more...]

Online Dating Industry News For 11-19-12

http://www.youtube.com/watch?v=wCLzXXYR5e0 http://www.youtube.com/watch?v=HtI8FzuOTjc&noredirect=1 Two great great dating site videos. "There's something you should know about Jen, she voted for Dennis Kucinich", Ha! Great marketing piece to pander, I mean cater, to liberals and conservatives. Political affiliation-based dating sites are definitely a niche, but given … [Read more...]

OkCupid Launches People Discovery Service Tallygram

The well-funded geek squad at OkCupid Labs in NYC are entering the social discovery market with the launch of Tallygram. With Tallygram, we’re utilizing the Facebook social graph, and our experiences with developing the world’s best and free online dating site, OkCupid, to explore and discover new relationships. As someone who follows the social discovery space closely, I … [Read more...]

Match Adds You Might Like, HotorNot-Style Photo Browsing

Match has implemented a HotorNot-style browsing feature on member homepages called You Might Like. It’s a simple feature, the two options are Skip and Save. Skip I get, but why Save? People's Saved Favorites list is where great matches go to die. Why not provide the ability to message someone immediately? If Match is going to throw photos in front of members like every other … [Read more...]

Website Testing Leads to $Millions

Its common knowledge that website testing can bring in double-digit revenue increases, so why do so many dating sites stick with the same design and layout year after year? My mantra with clients is test, test, test. We learned this from companies like Google, which performed something like 7,000 tests on it's website last year alone. Google is famous for internal wars over … [Read more...]