OkCupid Says Goodbye to Traditional SEO

OkCupid hates SEO

I was just talking with someone about the recent de-emphasis of SEO practices and how Google and Facebook are paying more attention to shareability and other social metrics as opposed to traditional SEO efforts.

And then I see this. This is what you get when your brand is incredibly strong. You don’t need no stinking SEO. Everyone else needs loads of SEO-friendly landing pages, but not OkCupid.