Christian Mingle is taking a play from the PerfectMatch playbook, partnering with Corbin Bernsen’s Home Theater Films on the recently announced movie, Christian Mingle. The 2005 movie Must Love Dogs featured the PerfectMatch dating site prominently. See also POF in Lada Gaga videos. Can a movie affect high customer acquisition costs and churn? We’ll see.
ChristianMingle, The Movie
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