I cannot view a single article on today’s New York Time’s without seeing this six-year-old POF ad. Talk about a takeover.
Check out the landing page, very un-POF in terms of style. Looks nice. Two things jumped out at me. First, they claim that 30% of everyone on the web has a dating profile. I cannot believe that number, where did that come from?
Second, look at the signup form. They go against the usual behavior of asking for 1-3 fields and then asking for more on the next page. Love to know what the conversion rate for this is.