Dating Sites Do The Harlem Shake

David Evans Audio & Video

The Internet meme of the moment is the Harlem Shake. Match was the first dating site I’ve seen jump on the opportunity to dance spastically to the song and post a video. A solid effort, I challenged the dating industry to a Shake-off on Twitter and POF was the first site to accept the challenge.

It’s time for the rest of the industry to step it up. I don’t ask the dating industry for much, but I want to see some booty-shakin’ asap. Zoosk is an obvious contender, so is Are You Interested, White Label Dating, HowAboutWe and it couldn’t hurt Cupid LLC to jump into the fray.

KnowYourMeme has a good Harlem Shake overview to get started. It all begins with the following equation.

[14T x (A1 + V1)] => ? => [14T x (A2 + V2)] => [2T x (A3+V3)]
That means [14 seconds of (build-up music) played as (one person passively dances while others linger around them motionless)] then an instant video cut to [14 seconds of (bombastic dance music) played as (many people dance aggressively)] then [2 seconds of (a slurring sound) and (slow-motion video of the aggressive dancing)]

There will be a prize awarded for best dating industry Shake, but not until I see at least 10 dating site videos on YouTube. Extra points for props like horse heads, helmets, bananas, scooters, costumes and over-the-top hip and arm gyrations. Points will be deducted for efforts deemed lame or by not adhering to the general style guidelines, which will become apparent after watching a dozen or so Shakes.

Here are the Match and POF videos for inspiration, now it’s your turn.