Fantastic weekend in Miami at the Online Dating Summit. Thanks to Walter and Andreas for putting together a solid weekend of panels and networking.
Several 3am nights, a huge stack of business cards and I’m back home where it’s 8 degrees out. Keeping that last image of standing on the beach in my mind as I put on another sweater.
I’ll have write-ups, interviews and photos up in coming days.
Facebook launched a new conversion measurement Tuesday, allowing advertisers to measure the return on investment of their Facebook ads by tracking user actions such as registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and switches to another to make the purchase.
Facebook announced the news in a Studio blog post, pointing out that marketers can additionally use optimized cost per thousand impressions (OCPM) to deliver ads to users most likely to make purchases on companies’ website.s According to Facebook, when the two metrics are used, ads reduced the cost per conversion by 40 percent, in comparison to cost-per-click ads on the same budget.
Facebook noted that online retailer Fab.com cut its cost per customer acquisition by 39 percent when it used Facebook’s conversion measurement and optimization to serve ads to prime users.