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Tool & Services For Starting A Dating Site

Here are a number of resources for anyone starting or running a dating site. I’m compiling a comprehensive list that I’ll probably make available to clients and people who join my dating site startups email list. More coming on this soon.

CrazyCTR boosts your CTR by optimizing your banners, making them stand-out and eye-catching for visitors of any website you advertise on, including Facebook, PoF, mobile or others.

Using the Facebook Power Editor to manage ads in bulk.

Pluralis Crowdsourced Conversion Testing.

How to Use the New Google Analytics Social Reporting Tool.

Google Makes Remarketing Easier For Advertisers, Connects Analytics And Display Network

The truth about affiliates and cookie overwriting.

This is a great idea,  Dating Factory Site Setup Checklist.

What are the best viral landing pages? – Quora. What are the best UI elements that have cropped up in modern web sites and web apps recently? Also from Quora.

Facebook Engineering team talking about Under the Hood: Building the App Center recommendation engine

Build. Measure. Learn. Lean Startup SXSW 2012 by Eric Ries.

Performance Marketin Insider.

Dating Industry Advisory Services

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  1. After investigating the competition in the online dating world, I believe the last thing I will do is to create a dating website.

  2. Would love to see eMatchopolis added to the list Dave :-)

  3. Launching a dating site on a white label dating platform isn’t the same as launching a dating site. I know that plenty of people have done it, but it’s generally a suckers’ bet. And please.. feel free to correct me if any of my assumptions are wrong.

    Say I want to create a Jewish Singles site on a white label platform.
    1. Pick name
    2. Pick white label platform
    3. Launch (with the exact same features available to me as anyone else on the platform
    4. Spend marketing dollars to try to get people to come to my site.
    5. Someone else creates a Jewish Singles site on the same platform.
    6. They have 10x the marketing dollars I have
    7. I lose all of my members because there’s no differentiators between my site and theirs.
    8. I shut down my site.

    For someone to succeed in this market they need to offer something new and different. A white label platform seems like it MIGHT be a good way to start developing your community, except for the fact that many white label platforms make it difficult to take your users with you — and even if they let you — they will often continue marketing to those people even after you’ve left their platform.

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