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Zoosk Claims 50 Million Members

50 million singles on ZooskDating site are getting a little too comfortable announcing the total number of members over the lifetime of the service in their marketing pitches instead of say users active in the last 30 days.

I feel like a crotchety old man having to write this same blog post every month or two, but When Zoosk says 50,000,000 singles, are those recent logins, active profiles in the last year, or profiles in their database going back to 2007?

I wonder how many active people on Zoosk you can email and hear from today without the other person paying to read your email. What do you think, 500,000 profiles? More or less?

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Comments

  1. As the guy who wrote that ad copy (wow it feels like ages ago) I can tell you that Zoosk has a lot more than 50M total registrations. They just haven’t updated their ads since I left :)

  2. According to http://www.appdata.com Zoosk has 7.2M MAU. Far less than 50M!!!

  3. 50 million total profiles is different from 7.2 Million Active Users (MAU).

  4. Total registrations mean little, its more about revenue per active user.

    Zoosk is killing it in casual dating, with Are You Interested slowly gaining ground at more than $20 million per year (Who else to compare them to in the casual dating space?). Plenty of money out there to gather in the corporate coffers based on managing churn and dealing with increasingly-expensive new eyeballs as FB removes all chances of meaningful viral K-factor growth.

    The Zoosk/Plentyoffish/Are You interested triad is worth paying attention to. Meanwhile, Badoo snuck in the back door and is running off with all the toys, for the time being at least.

  5. I think saying you have so manay members is not a bad thing from a marketing point of view. However, it is rather annoying when you find many people have not been active in last month. Myself, and others I know who are single will rarely message someone who has not been on for a month…It is hard enough to get interest online, let alone from someone who has not been on for a month!!

  6. Hey, I’ve never heard about Zoosk. Why not try the leading dating websites like Match.com or Chemistry? I trust only the leaders in the industry

  7. You also have to keep in mind that Zoosk uses social networking sites via ‘one click’ registration to sign up members. If you include the number of people who clicked ‘login via Facebook!’ you will have 50 million. The number of active users are probably no where near that number.

  8. I would like to add here, – when is someone going to create a dating site that actually delivers! You want popularity, – this would be it!

    When I pay to join I want to be able to message them and let them message me back! – That is THE bottom line!

    Zoosk (and other), are being greedy trying to get payment both ways, – both sending and receiving messages, they may get more revenue by providing what people see as fair! Have they never thought of that?

Trackbacks

  1. [...] the past, the San Francisco-based company has said it has more than 50 million users. With this dump, a small but statistically significant percentage of the 29-million-strong password [...]

  2. [...] the past, the San Francisco-based company has said it has more than 50 million users. With this dump, a small but statistically significant percentage of the 29-million-strong password [...]

  3. [...] the past, the San Francisco-based company has said it has more than 50 million users. With this dump, a small but statistically significant percentage of the 29-million-strong password [...]

  4. [...] the past, the San Francisco-based company has said it has more than 50 million users. With this dump, a small but statistically significant percentage of the 29-million-strong password [...]

  5. [...] the past, the San Francisco-based company has said it has more than 50 million users. With this dump, a small but statistically significant percentage of the 29-million-strong password [...]

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