Years ago, eHarmony had a relationship with the ultra-Christian organization Focus on The Family. After the relationship was uncovered and fairly savaged in the press, eHarmony decided it drop the Christian dating angle and went more mainstream.
Fast forward a few years and after a long courtship, Boundless.org, Focus on the Family’s singles webzine, is partnering exclusively with ChristianCafe.com for their new dating partner. Boundless reaches 238 million people in 130 countries, which could be a huge win for ChristianCafe.com.
This looks like a good fit for both companies, hopefully the relationship with Boundless will be a positive one. Can’t get much closer to your optimum customer than this. Congrats to Sam and the team at ChristianCafe.com on the partnership win.
Getting a big whale of a traffic source like this reminds me of how so many companies clamor after AARP partnerships. No doubt this deal was more emotionally weighted and discussed than most traffic deals with interest sites and portals.
What is the Jewish version of Boundless/AARP?
Boundless readers will also benefit from a special offer at ChristianCafe.com of an additional free week during their trial period. To get that extended trial membership to ChristianCafe.com, users can enter the special promo code “Boundless” at www.christiancafe.com, or click on any ChristianCafe.com ad on Boundless.org.
