Google’s Marissa Meyer on how much credit card Companies know about us.
I read the other week that credit card companies know with 98% accuracy two years before that you’re going to get divorced – that’s crazy.
News of this came about last year when Visa’s data-mining capabilities were included in the Book Super Crunchers
Some dating companies are better than others at leveraging member data to behavior to improve matching results. Unfortunately, the majority of dating sites are driven by underpowered search engines which only return results based on a handful of irrelevant criteria.
Great quote from Ev Williams at Twitter:
Many of the great businesses of the next decade will be about making information about our behaviors more visible.
I would love to see buying habits included in profiles. The information doesn’t have to be public, but credit card companies know an awful lot about us, why not put the data to good use?
Sound interesting? Check out companies doing fascinating things with social buying habits such as Swipely and Blippy.
