I got your Scented Banner Ad Right Here

by David Evans on June 30, 2010 in Online Dating Innovation

Digital Buzz turns us on to the scented banner ad. I kid you not. 17.2% click through rate. It would be cool to be amazing to assign scents to personal ads so when you are browsing someone you can smell their favorite smells. Looks are a big factor, but scent really adds another dimension to a person, be it manufactured like perfume or otherwise.

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{ 2 comments… read them below or add one }

Miss Alpha June 30, 2010 at 12:53 pm

Men rely on visual cues. Women rely on the olfactory. Having REAL scent online, whatever technology that requires, would make online dating foolproof.

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David Evans June 30, 2010 at 2:17 pm

Foolproof and online dating should never be used in the same sentence.

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