Look at this ComScore data on Zoosk vs. Match and Singlesnet. Of course we don’t know what is driving this gargantuan traffic spike, but Zoosk raised $30 million, and if they poured some of that into a marketing campaign (Zoosk ads are everywhere), that could account for some or all of the spike.
I treat all casual dating site traffic spikes with a healthy dose of criticality. It’s real all right, but what is the effect on the site? Are these people converting to paid members (more serious) or just clicking ads(casual) or doing nothing (junk traffic.)
So, Zoosk, nice hockey-stick growth, what’s the deal?
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they are pushing their site heavily on the major CPA affiliate networks, and also run their own ads all over the place. I just got an email today from one of the affiliate CPA networks saying they just got the offer up. They are probably one of the better converting dating offers for affiliates at the moment, and that’s why they are crushing it.
They would not be paying $5-6 for a free signup if it wasn’t converting (street payouts are around 3 bux at the moment, but varies by geographic region and demographic)
John, thanks for the intel.
Heard that the new VP of Marketing is Jeff Titterton from IMVU. Now they are doing a Zoosk deal with IMVU.
http://www.prlog.org/10528136-imvu-partners-with-zoosk-the-fastest-growing-online-dating-service.html
http://blogs.forbes.com/velocity/2010/02/11/3d-avatars-get-on-social-dating-site-for-valentines-day/
Their traffic spike has to do with their Internet marketing campaign, I seriously see Zoosk ads on practically every single site in the dating/relationship niche, it’s insane. They’ve got to be spending a small fortune on this.
@matt: yes. but many of these are actually affiliates’ ads, so they are paying per performance (a free signup, date card, or facebook application acceptance), not just traffic. They know how many free signups convert to sales, and save money on testing the traffic and assume much less risk (pass the risk down to the affiliate who has to lose money testing traffic before it becomes profitable).
Win – win – win
(for zoosk, the affiliate, and the person who signs up assuming they can find a date :)
CPA marketing + facebook connect = huge traffic….. I discover zoosk back then from facebook … and now they give away points to sign up everydays and it shows up on facebook…. maybe the best dating site using facebook so far….
@Ricardo, Yes I guess there is a lot of potential in this campaign, especially on facebook. They even give you credit for the lead on their FB-app…
When I started SmokingHotBodies.com I knew it had to be different. There are way too many dating websites. With facebook, YouTube and twitter, who needs to register for another social networking service. My website is targeted and uses YouTube and twitter only. I’m just getting started but I think it will catch on.
I went to your site and it says: Domain not valid. This site is temporarily unavailable.
Just FYI!
thank you very much, i want to search traffic for site dating
no wonder my traffic has dwindled to almost a crawl in the last 2 months..man!