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Match.com and Meetic Announce Latin America Partnership

Not satisfied with European market domination, Match and Meetic have established a joint venture in Latin America.

Match.com and Meetic will each own 50 percent of the joint venture’s equity, and Match.com will control the new entity’s operations. Match.com will pay Meetic $3 million in cash at the closing, which is expected by March 15, 2010. Meetic’s participation in this new entity is subject to put-and-call rights that can be triggered beginning in the fourth year, when Match could purchase Meetic’s stake at fair market value. An additional payment of $1.5 million could be triggered at that time.

Greg Blatt, CEO, Match.com:

By combining ParPerfeito’s strength in the Brazilian market with Match.com’s presence in the rest of Latin America, we believe we’re best positioned to drive that expansion and create an asset of meaningful value. We’re confident from our work together in Europe that further partnering with Meetic will be a productive experience.

Another day, another big deal for Match and Meetic, who seem quite comfortable with each other given their expanding online dating empire. Match has been looking for partners for a long time, and Meetic and People Media seem to fit the bill quite nicely. Muy bueno.

And what pray tell are eHarmony and Yahoo up to? Eharmony’s international expansion is nowhere near as advanced as Match/Meetic and Yahoo appears to be stagnant, if not faltering.

Something tells me we’ll be hearing more about Match in Asia as well. They have a couple of properties there but we haven’t heard a peep about them in a long time.

More at Boston.com.

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Comments

  1. Fernando Ardenghi says:

    “Another day, another big deal for Match and Meetic, who seem quite comfortable with each other given their expanding online dating empire. ” ????

    Meetic and Match are like 2 seamstresses patching old clothes!

    ParPerfeito had been online since several years ago and losing traffic since last July 2009.

    —————————————–

    How to use Match, Meetic and Be2 for free in Latin American countries:

    1st trick)
    You have to create an instant messaging account like

    JohnSampleBull001 at hotmaildotcom
    and the username of your profile at the dating site should be JohnSampleBull001

    You have to wait 24/48 hours to have it approved, and after that you update with the phrase
    “mismo nick en correo caliente” == “same nick in hot mail”
    so the person who reads the JohnSampleBull001 profile knows the instant messaging account is
    JohnSampleBull001 at hotmaildotcom

    2nd trick)
    Suppose you see the profile of a woman whose nickname is JenniferSampleCow001
    Use google to search for that nickname.
    Most probably you will find that nickname in a post or comment in a blog, in Skype, in Fotolog or in a message/post in a discussion forum, so you only need to register for free in that forum to obtain the msn/yahoo instant messaging account.

    3rd trick)
    Suppose you see the profile of a woman whose nickname is JenniferSampleCow001
    you can try the following instant messaging accounts.

    JenniferSampleCow001 at hotmaildotcom
    JenniferSampleCow001 at hotmaildotcomdotar if she is from Argentina
    JenniferSampleCow001 at hotmaildotcomdotbr if she is from Brazil
    JenniferSampleCow001 at livedotcom
    JenniferSampleCow001 at yahoodotcom
    JenniferSampleCow001 at yahoodotcomdotar if she is from Argentina
    JenniferSampleCow001 at yahoodotcomdotbr if she is from Brazil

    Surely there is a 80% probability you can contact that woman because in Latin American countries most users have the same nickname as the one used in their instant messaging accounts, and they mostly use MSN and Yahoo.

    Regards,

    Fernando Ardenghi.
    Buenos Aires.
    Argentina.
    ardenghifer@gmail.com

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