This is a classic gorilla marketing tactic deserving a golf-clap. ManCrunch (related to sugar daddy site EstablishedMen), creates an ad that CBS will never approve. Planning on being rejected from the start, they send news to TMZ and enjoy the free publicity. Arguments about double standards (see GoDaddy ads), and appropriate content for super bowl ads ensue. Nicely played. ManCrunch can thank Godaddy banned Superbowl commercials for the inspiration.
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