Beautiful People Even more Beautiful

by David Evans on January 8, 2010 in Marketing

I read with amusement and pity that Beautiful People has kicked off 5,000 people it’s members no longer deem worthy of the site. I’m sure the 27 people left on the site are extremely happy about the move.

Spark.com jumped on the opportunity to give the 5,000 rejects a free subscription.

To take advantage of this special offer, all people have to do is log on to Spark.com, complete a free profile and email their Spark.com username and rejection notice from the other site to getignited@spark.com, and they’ll receive a free one-month subscription within 24 hours.

The effort is more about publicity than performance. I highly doubt they’ll get a single signup but at least Spark is seeing obvious marketing opportunities and acting on them.

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{ 4 comments… read them below or add one }

David Evans January 8, 2010 at 4:50 pm

Looks like eLove is doing a similar deal.

Reply

James M January 8, 2010 at 11:34 pm

I guess one has to come up with creative ideas to take over everybody else, even though they may not work but they get noticed.

Reply

Tamara Wilkins January 12, 2010 at 1:00 am

Seems that Beautiful People is keeping up to it’s title! Good job!

Reply

Howard January 21, 2010 at 4:59 am

Beautiful people rejects…..a faceBook group for people – even though they are beautiful – were rejected. Some that were rejected even got chatted up……join the group – go to http://www.beautifulpeople.com – join in and get rejected be proud.join the FB group.

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