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	<title>Comments on: Online Dating Insider Visits eLove</title>
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	<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/</link>
	<description>Online Dating Industry Consulting &#38; Commentary</description>
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		<title>By: Terry</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290870</link>
		<dc:creator>Terry</dc:creator>
		<pubDate>Wed, 25 Nov 2009 14:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290870</guid>
		<description>Iâ€™ll try to answer a few of these questionsâ€¦ 

Darianâ€¦Currently weâ€™re in 22 states (43 cities) with another 10 locations ready to be rolled out in Q1 2010.  These locations are NOT affiliates nor are they franchise locationsâ€¦ theyâ€™re all under the IDV umbrella.  Weâ€™re growing mainly through acquisition.  

Rossâ€¦ The conversion rate from online member to offline member all depends on how the opportunity is presented to the members.  Sites that collect phone numbers from their members see a higher conversion rateâ€¦ weâ€™re able to call the member directly and present the off-line Matchmaking proposition. A dating site first needs to determine what percentage of their database is qualified for Matchmakingâ€¦ you would base this on zip code and income (weâ€™re assuming theyâ€™re â€œsingleâ€).  We work with sites on a CPA and rev share models. Eddy does a great job in the UK though the business model is a bit different. Iâ€™ll be happy to get into more detail at iDateâ€¦

Joeâ€¦ Matchmaking is for the every-day-person.  As long as you have a job, youâ€™re emotionally ready to meet new people, can pass a criminal background check and are realistic on the type of person you want to meetâ€¦ Matchmaking can work for you.

Our goal at eLove is to monetize every lead we generate...be it with online dating or matchmaking.  The ultimate is when a paid online member upgrades to a paid matchmaking member.  The synergies between online &amp; off-line go far beyond lead generation!  Our matchmakers have the ability to mine the online database to support their matchmaking efforts.

Terry
eLove</description>
		<content:encoded><![CDATA[<p>Iâ€™ll try to answer a few of these questionsâ€¦ </p>
<p>Darianâ€¦Currently weâ€™re in 22 states (43 cities) with another 10 locations ready to be rolled out in Q1 2010.  These locations are NOT affiliates nor are they franchise locationsâ€¦ theyâ€™re all under the IDV umbrella.  Weâ€™re growing mainly through acquisition.  </p>
<p>Rossâ€¦ The conversion rate from online member to offline member all depends on how the opportunity is presented to the members.  Sites that collect phone numbers from their members see a higher conversion rateâ€¦ weâ€™re able to call the member directly and present the off-line Matchmaking proposition. A dating site first needs to determine what percentage of their database is qualified for Matchmakingâ€¦ you would base this on zip code and income (weâ€™re assuming theyâ€™re â€œsingleâ€).  We work with sites on a CPA and rev share models. Eddy does a great job in the UK though the business model is a bit different. Iâ€™ll be happy to get into more detail at iDateâ€¦</p>
<p>Joeâ€¦ Matchmaking is for the every-day-person.  As long as you have a job, youâ€™re emotionally ready to meet new people, can pass a criminal background check and are realistic on the type of person you want to meetâ€¦ Matchmaking can work for you.</p>
<p>Our goal at eLove is to monetize every lead we generate&#8230;be it with online dating or matchmaking.  The ultimate is when a paid online member upgrades to a paid matchmaking member.  The synergies between online &amp; off-line go far beyond lead generation!  Our matchmakers have the ability to mine the online database to support their matchmaking efforts.</p>
<p>Terry<br />
eLove</p>
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		<title>By: Darian</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290803</link>
		<dc:creator>Darian</dc:creator>
		<pubDate>Wed, 25 Nov 2009 08:44:05 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290803</guid>
		<description>I should clarify that Destina was an international matchmaker for Japanese women and western men.  The domestic segment of this market is worth a lot more than half a million per month and is also very competitive.</description>
		<content:encoded><![CDATA[<p>I should clarify that Destina was an international matchmaker for Japanese women and western men.  The domestic segment of this market is worth a lot more than half a million per month and is also very competitive.</p>
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		<title>By: David Evans</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290694</link>
		<dc:creator>David Evans</dc:creator>
		<pubDate>Tue, 24 Nov 2009 21:46:31 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290694</guid>
		<description>Joe, every dating site gives people matches, eHarmony&#039;s are supposedly more targeted due to the questionnaire members fill out. Not sure how they hand-hold customers.

I didn&#039;t pay or do anything besides talk to the salespeople, learn about the intake process, the info they match on (and how much is intuitive) and see how the operation runs. I received no special treatment besides lunch.

Matchmaking Institute may have International scope through partnerships, but there is not single global matchmaker that I am aware of (and their certainly may well be one.)

You would be surprised at how the average age of people using matchmaking services is trending downwards, or so people tell me.

After a few years on a dating site, paying a few grand to get targeted matches starts to make a lot more sense to some people, and not necessarily rich.</description>
		<content:encoded><![CDATA[<p>Joe, every dating site gives people matches, eHarmony&#8217;s are supposedly more targeted due to the questionnaire members fill out. Not sure how they hand-hold customers.</p>
<p>I didn&#8217;t pay or do anything besides talk to the salespeople, learn about the intake process, the info they match on (and how much is intuitive) and see how the operation runs. I received no special treatment besides lunch.</p>
<p>Matchmaking Institute may have International scope through partnerships, but there is not single global matchmaker that I am aware of (and their certainly may well be one.)</p>
<p>You would be surprised at how the average age of people using matchmaking services is trending downwards, or so people tell me.</p>
<p>After a few years on a dating site, paying a few grand to get targeted matches starts to make a lot more sense to some people, and not necessarily rich.</p>
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		<title>By: Joe</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290691</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 24 Nov 2009 21:30:40 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290691</guid>
		<description>Dave - did you pay for a matchmaking service?  Or did they give a free sample of women profiles?  

Matchmaking seems like a lucrative business, I think online dating is more focused on the technical aspects.  I think the matchmaking institute has a global database that matchmakers and customers can log into.  The one area that will always be lucrative is wealthy marriages.  Wealthy men want privacy and single women want the wealthy husband.  Anyone who advertises that as a coaching service and does it successfully will have it made.</description>
		<content:encoded><![CDATA[<p>Dave &#8211; did you pay for a matchmaking service?  Or did they give a free sample of women profiles?  </p>
<p>Matchmaking seems like a lucrative business, I think online dating is more focused on the technical aspects.  I think the matchmaking institute has a global database that matchmakers and customers can log into.  The one area that will always be lucrative is wealthy marriages.  Wealthy men want privacy and single women want the wealthy husband.  Anyone who advertises that as a coaching service and does it successfully will have it made.</p>
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		<title>By: Joe</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290688</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Tue, 24 Nov 2009 21:22:19 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290688</guid>
		<description>I think eHarmony acts the most like a matchmaker, since they are giving a person matches to choose from and have more hand-holding the customer.  They can probably add on more human services and customers would pay for it.</description>
		<content:encoded><![CDATA[<p>I think eHarmony acts the most like a matchmaker, since they are giving a person matches to choose from and have more hand-holding the customer.  They can probably add on more human services and customers would pay for it.</p>
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		<title>By: David Evans</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290644</link>
		<dc:creator>David Evans</dc:creator>
		<pubDate>Tue, 24 Nov 2009 17:48:11 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290644</guid>
		<description>Darian, thanks for the info about Destina. Hoping eLove will chime in and provide some details shortly.</description>
		<content:encoded><![CDATA[<p>Darian, thanks for the info about Destina. Hoping eLove will chime in and provide some details shortly.</p>
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	<item>
		<title>By: Darian</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290502</link>
		<dc:creator>Darian</dc:creator>
		<pubDate>Tue, 24 Nov 2009 01:10:58 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290502</guid>
		<description>On a nationwide level then,ã€€I would be interested in learning how eLove sets up new locations for thier Matchmakers program. It looks as if they have about 23 states covered now. Is this an affiliate program? In Tokyo where I am at, the largest matchmaker, Destina Japan, went under about a year ago. They were reported to be making about half a million dollars per month. This space is now open with no obvious major player filling the hole.</description>
		<content:encoded><![CDATA[<p>On a nationwide level then,ã€€I would be interested in learning how eLove sets up new locations for thier Matchmakers program. It looks as if they have about 23 states covered now. Is this an affiliate program? In Tokyo where I am at, the largest matchmaker, Destina Japan, went under about a year ago. They were reported to be making about half a million dollars per month. This space is now open with no obvious major player filling the hole.</p>
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		<title>By: David Evans</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290398</link>
		<dc:creator>David Evans</dc:creator>
		<pubDate>Mon, 23 Nov 2009 14:37:05 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290398</guid>
		<description>There are no global matchmakers and I don&#039;t think affiliate marketing via adsense is a strong enough pitch. This is probably not a &quot;click on the chick&quot; type of upsell. A simple branded email to members is an easy way to get stated.</description>
		<content:encoded><![CDATA[<p>There are no global matchmakers and I don&#8217;t think affiliate marketing via adsense is a strong enough pitch. This is probably not a &#8220;click on the chick&#8221; type of upsell. A simple branded email to members is an easy way to get stated.</p>
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	<item>
		<title>By: hotbabe</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290384</link>
		<dc:creator>hotbabe</dc:creator>
		<pubDate>Mon, 23 Nov 2009 13:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290384</guid>
		<description>just a cool site for casual encounteres, casualpal do t co m!</description>
		<content:encoded><![CDATA[<p>just a cool site for casual encounteres, casualpal do t co m!</p>
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		<title>By: Darian</title>
		<link>http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/comment-page-1/#comment-290378</link>
		<dc:creator>Darian</dc:creator>
		<pubDate>Mon, 23 Nov 2009 12:44:33 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/11/online-dating-insider-visits-elove/#comment-290378</guid>
		<description>If someone could offer this as an affiliate program on a global scale for a dating site startup, I think it would warrent an adsense investment to see if the math works?</description>
		<content:encoded><![CDATA[<p>If someone could offer this as an affiliate program on a global scale for a dating site startup, I think it would warrent an adsense investment to see if the math works?</p>
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