I had a super first trip to Toronto last weekend where I spoke at an FICP conference about social media and social tools. Thanks to Kris Covino at Date.com for showing me around town and taking me out for a great lunch. I got to meet up with a few other people but unfortunately wasn’t able to meet everyone I wanted to (sorry Sam!)
Love this Google/Match.com mashup, courtesy of Adam Richardson.
Skout is using Crowdflower to manage user created content. Crowdflower is a very cool company which, among other things, is built on top of Amazon Turk. Crowdsourcing done right.
A though for the day: The problem with hosted white label dating solutions is that you get what you get, can’t change course midstream, as often happens with custom development. The services which allow customers to change around the look and feel, features and offer the best marketing advice and back-end CRM tools is going to win. There are six or so white label providers out there and a few more on the way. The market is not even getting started yet, expecting many small and mid-tier sites to move to private label solutions, but only if marketing and CRM systems advice are strong, it’s the missing piece.
Tired of Farmville? Try FarmersOnly. I’ve lived in the suburbs or cities all my life and I wouldn’t have the faintest idea what goes on in a feed store, but singles who lead the flannel life might want to check out FarmersOnly.com.
Foursquare Lets Others Play With Its API. Dating sites, take advantage of this!
Patrick Perrine, great, guy, past clients, owner of the original gay eHarmony site, myPartner.com, has written a second book, Sex vs. Love: The Ultimate Showdown.
Unlike my first book, Bringing Perfect Back, Sex vs Love (SvL) is written for men, women, gay or straight! It is an easy read, with a fun and insightful look into sex, love and relationships as they exist today. SvL deconstructs and compartmentalizes sex, love and relationships in a way that helps the reader understand their individual desires and how one can go about fulfilling them through a multitude of satisfying ways.
I hope you enjoy the book, if nothing else, it will make a great stocking stuffer!
Order your copy here: http://www.amazon.com/Sex-vs-Love-Ultimate-Showdown/dp/1439259763/ref=sr_1_1?ie=UTF8&s=books&qid=1258394033&sr=8-1
Tweaking the blog this week, let me know if you see anything broken.
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Online Dating Insider Links for December 8, 2008
Online Dating Insider Update
White Label Dating Platform Conversion Rates
{ 2 comments… read them below or add one }
“The services which allow customers to change around the look and feel, features and offer the best marketing advice and back-end CRM tools is going to win. ”
David, if I may, I’d like to disagree with you on this point.
I believe – and have always believed – that the service which generates the most money in the pocket for partners is going to win.
That means the service which generates the highest lifetime value per consumer, the best conversion rates and the lowest acquisition cost.
Although having said that, what you say is absolutely right in principle – we’ve recently started offering customised CRM, template sets and unique features to our Gold partners and we’ll soon be doing that with our Silver partners too. This helps sites to differentiate themselves amongst consumers.
But it should always be about money, not customisation for the sake of it.
Scratching head because your comment agrees with my point.