Comments on: Online Dating Industry Links 7-18-09 http://onlinedatingpost.com/archives/2009/07/online-dating-industry-links-7-18-09/ Online Dating Industry Consulting & Commentary Thu, 24 May 2012 21:18:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: David Evans http://onlinedatingpost.com/archives/2009/07/online-dating-industry-links-7-18-09/comment-page-1/#comment-254655 David Evans Mon, 20 Jul 2009 17:58:03 +0000 http://onlinedatingpost.com/archives/2009/07/online-dating-industry-links-7-18-09/#comment-254655 I should have said that popular interest in gaging effectiveness of online dating sites is increasing. Singles are tired of being taken for a ride and are starting to demand accountability. It's time for the researchers to dialog with the test creators and the brands that pay their bills and take personality testing and matching to a new, more transparent, level. Right now it's still all about marketing. Eharmony could remove their test and they would proabably still make similar amounts of revenue. I should have said that popular interest in gaging effectiveness of online dating sites is increasing. Singles are tired of being taken for a ride and are starting to demand accountability. It’s time for the researchers to dialog with the test creators and the brands that pay their bills and take personality testing and matching to a new, more transparent, level.

Right now it’s still all about marketing. Eharmony could remove their test and they would proabably still make similar amounts of revenue.

]]> By: James Houran, Ph.D. http://onlinedatingpost.com/archives/2009/07/online-dating-industry-links-7-18-09/comment-page-1/#comment-254383 James Houran, Ph.D. Sun, 19 Jul 2009 14:20:36 +0000 http://onlinedatingpost.com/archives/2009/07/online-dating-industry-links-7-18-09/#comment-254383 Hi all, Dave wrote: "Blinded by Science in the Online Dating Game. Looks like academia is finally starting to take dating sites to task for their compatibility matching systems." I wanted to clarify that academia started to take dating sites to task a LONG time ago. In fact, my team was the first to publish a peer-reviewed journal article on the subject. The recent review by Dr. Lohr drew heavily from that article, but his was published in a popular magazine (not peer reviewed) called "Skeptic." In any event, interested readers are referred to the following article to see the early work on this topic: Houran, J., Lange, R., Rentfrow, P. J., & Bruckner, K. H. (2004). Do online matchmaking tests work? An assessment of preliminary evidence for a publicized ‘predictive model of marital success.’ North American Journal of Psychology, 6, 507-526. Furthermore, researchers have long been criticizing unsubstantiated compatibility assessments in academic forums. Thanks, James Houran, Ph.D. www.OnlineDatingMagazine.com Hi all,

Dave wrote:

“Blinded by Science in the Online Dating Game. Looks like academia is finally starting to take dating sites to task for their compatibility matching systems.”

I wanted to clarify that academia started to take dating sites to task a LONG time ago. In fact, my team was the first to publish a peer-reviewed journal article on the subject. The recent review by Dr. Lohr drew heavily from that article, but his was published in a popular magazine (not peer reviewed) called “Skeptic.”

In any event, interested readers are referred to the following article to see the early work on this topic:

Houran, J., Lange, R., Rentfrow, P. J., & Bruckner, K. H. (2004). Do online matchmaking tests work? An assessment of preliminary evidence for a publicized ‘predictive model of marital success.’ North American Journal of Psychology, 6, 507-526.

Furthermore, researchers have long been criticizing unsubstantiated compatibility assessments in academic forums.

Thanks,

James Houran, Ph.D.
http://www.OnlineDatingMagazine.com

]]>