Comments on: IAC’s Match Agrees To Buy People Media For $80 Million http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/ Online Dating Industry Consulting & Commentary Sun, 14 Mar 2010 21:22:28 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: David Evans http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-254629 David Evans Mon, 20 Jul 2009 15:32:28 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-254629 Agree with Ross. Agree with Ross.

]]> By: Ross Felix http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-254498 Ross Felix Mon, 20 Jul 2009 04:13:45 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-254498 Maurice, Perhaps your results aren't representative for the rest of the site. But that said, acquisition cost is acquisition cost whether it's advertising, affiliate marketing, live events or a purchase of another company. Even using your numbers, that would be an increase in network size by about 20%, which is not insignificant. Dave could probably give us a better number, but I thought Yahoo was much closer in size to Match than that. I figured they were closer to 60 or 70% the size of Match. Maurice,

Perhaps your results aren’t representative for the rest of the site. But that said, acquisition cost is acquisition cost whether it’s advertising, affiliate marketing, live events or a purchase of another company. Even using your numbers, that would be an increase in network size by about 20%, which is not insignificant.

Dave could probably give us a better number, but I thought Yahoo was much closer in size to Match than that. I figured they were closer to 60 or 70% the size of Match.

]]> By: mauricev http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-254397 mauricev Sun, 19 Jul 2009 17:42:00 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-254397 Why would anyone want to buy Yahoo Personals? In my basic search on Yahoo, there are 250 matches. On Match, it's 1120. Why would anyone want to buy Yahoo Personals? In my basic search on Yahoo, there are 250 matches. On Match, it’s 1120.

]]> By: Ross Felix http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-253525 Ross Felix Wed, 15 Jul 2009 14:38:24 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-253525 Ryan, I tend to disagree with you a bit. I think that the larger companies in the industry have been stagnant, but there are newer sites like mine that are far different than what is currently out there in the marketplace. Ryan,

I tend to disagree with you a bit. I think that the larger companies in the industry have been stagnant, but there are newer sites like mine that are far different than what is currently out there in the marketplace.

]]> By: Ryan http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-253437 Ryan Wed, 15 Jul 2009 01:40:27 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-253437 IAC seems to be acquiring all the <a href="http://hintcafe.com" rel="nofollow">online dating</a> traffic. But I don't think that the industry is consolidating. It has a lot of room for product growth. The industry rather seems to be stagnant in terms of its offering for last 5 years IAC seems to be acquiring all the online dating traffic. But I don’t think that the industry is consolidating. It has a lot of room for product growth. The industry rather seems to be stagnant in terms of its offering for last 5 years

]]> By: Greg http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-252210 Greg Sat, 11 Jul 2009 09:35:12 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-252210 This is a huge acquisition for Match.com. The industry is definitely consolidating. It will be interesting to see which dating companies will be around in 18 months. Thanks for the article. This is a huge acquisition for Match.com. The industry is definitely consolidating. It will be interesting to see which dating companies will be around in 18 months. Thanks for the article.

]]> By: Best free dating http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-251995 Best free dating Fri, 10 Jul 2009 16:26:39 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-251995 Right! Match is going to be the Wal-Mart in the dating industry. Right! Match is going to be the Wal-Mart in the dating industry.

]]> By: David Evans http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-251570 David Evans Thu, 09 Jul 2009 12:50:58 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-251570 Thats what they did in Asia, why launch something new when you can acquire. Match is a big-box retailer, not a niche player, something tells me they'll leave PeopleMedia to the day-to-day operations and perhaps marketing. I'll know more when I talk with them next week. Thats what they did in Asia, why launch something new when you can acquire. Match is a big-box retailer, not a niche player, something tells me they’ll leave PeopleMedia to the day-to-day operations and perhaps marketing. I’ll know more when I talk with them next week.

]]> By: Ross Williams - WhiteLabelDating.com http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-251569 Ross Williams - WhiteLabelDating.com Thu, 09 Jul 2009 12:47:00 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-251569 It'll be very interesting to see what Match does with this - I've got a lot of respect for the guys at Match and IAC but running niche sites requires real market knowledge of the niche. We leave it to partners who know the niche to run their sites, I'm not sure whether the guys at IAC will know the niche as much as people within that niche do. It's a natural move for Match - if you can't increase market share through marketing but have a big pot of cash, then why not use it to grow through acquisition? :) R It’ll be very interesting to see what Match does with this – I’ve got a lot of respect for the guys at Match and IAC but running niche sites requires real market knowledge of the niche. We leave it to partners who know the niche to run their sites, I’m not sure whether the guys at IAC will know the niche as much as people within that niche do.

It’s a natural move for Match – if you can’t increase market share through marketing but have a big pot of cash, then why not use it to grow through acquisition? :)

R

]]> By: Temi http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/comment-page-1/#comment-251449 Temi Thu, 09 Jul 2009 06:54:48 +0000 http://onlinedatingpost.com/archives/2009/07/iac%e2%80%99s-match-agrees-to-buy-people-media-for-80-million/#comment-251449 This is a common occurrence in a growing market, the top players buy out promising or those they perceive as future threat to consolidate their position, in the long run there will be a few rather huge dating organisation and then a few small players who can offer niche services the large faceless one at the top cannot offer. This is a common occurrence in a growing market, the top players buy out promising or those they perceive as future threat to consolidate their position, in the long run there will be a few rather huge dating organisation and then a few small players who can offer niche services the large faceless one at the top cannot offer.

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