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	<title>Comments on: UK Dating Industry Report Offered at Substantial Discount</title>
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	<link>http://onlinedatingpost.com/archives/2009/06/uk-dating-industry-report-offered-at-substantial-discount/</link>
	<description>Online Dating Industry Consulting &#38; Commentary</description>
	<lastBuildDate>Mon, 13 Feb 2012 20:50:32 +0000</lastBuildDate>
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		<title>By: Fernando Ardenghi</title>
		<link>http://onlinedatingpost.com/archives/2009/06/uk-dating-industry-report-offered-at-substantial-discount/comment-page-1/#comment-243042</link>
		<dc:creator>Fernando Ardenghi</dc:creator>
		<pubDate>Tue, 09 Jun 2009 22:26:25 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2009/06/uk-dating-industry-report-offered-at-substantial-discount/#comment-243042</guid>
		<description>Hi Dave:

Do you really read that report you promote at USD2100 (30% off from USD3000)?

I downloaded part of it as a sample and I saw:

&quot;Market is growing but also maturing
Companies looking for rapid growth will have to look to markets such as China and India, which have huge potential.&quot;

China? India? 
Seems to be a joke!
Forget China, Forget India.
Latin America is the market with huge potential for stablished companies looking for rapid growth.
And the U.S. market remains enormous for companies wanting to launch a new online dating site.


&quot;One of the leading paid sites, match.com has recently launched a free site, downtoearth in the US, and it can only be a matter of time before this trend manifests in the UK. Meanwhile,
plentyoffish has announced that it is looking to build or acquire a paid site, due to the lack of revenues in the free dating sector&quot;

Downtoearth is half dead 
and
PlentyofFish is not going to acquire absolutely nothing, instead is trying to launch a paid site inside its free site, like a freemiun feature.


&quot;Brand Communication and Promotion
Key points
Match.com and Meetic are the main advertising spenders in the online dating market.
A few key players lead the way
FIGURE 11: ADVERTISING EXPENDITURE OF SELECTED DATING AGENCIES, 2004-08
Total 2004-08 in Â£
Match  6 18,411,820
Datingdirect 7,998,300
Friends Reunited Dating 2,036,498
............
&quot;

They did not mention eHarmonyUK nor Parship nor Be2
and not analyze Meetic.


It seems the Match Europe - Meetic European Partnership caught them when they were writing that report and now it is outdated.
Anyway the only way I see to enter the market and revolutionize the online dating industry is offering a high quality compatibility matching method to dissatisfied/past customers of online dating sites, trying to steal their users; and to prospective customers of Offline Proposals. 



Regards,

Fernando Ardenghi. 
Buenos Aires. 
Argentina. 
ardenghifer@gmail.com</description>
		<content:encoded><![CDATA[<p>Hi Dave:</p>
<p>Do you really read that report you promote at USD2100 (30% off from USD3000)?</p>
<p>I downloaded part of it as a sample and I saw:</p>
<p>&#8220;Market is growing but also maturing<br />
Companies looking for rapid growth will have to look to markets such as China and India, which have huge potential.&#8221;</p>
<p>China? India?<br />
Seems to be a joke!<br />
Forget China, Forget India.<br />
Latin America is the market with huge potential for stablished companies looking for rapid growth.<br />
And the U.S. market remains enormous for companies wanting to launch a new online dating site.</p>
<p>&#8220;One of the leading paid sites, match.com has recently launched a free site, downtoearth in the US, and it can only be a matter of time before this trend manifests in the UK. Meanwhile,<br />
plentyoffish has announced that it is looking to build or acquire a paid site, due to the lack of revenues in the free dating sector&#8221;</p>
<p>Downtoearth is half dead<br />
and<br />
PlentyofFish is not going to acquire absolutely nothing, instead is trying to launch a paid site inside its free site, like a freemiun feature.</p>
<p>&#8220;Brand Communication and Promotion<br />
Key points<br />
Match.com and Meetic are the main advertising spenders in the online dating market.<br />
A few key players lead the way<br />
FIGURE 11: ADVERTISING EXPENDITURE OF SELECTED DATING AGENCIES, 2004-08<br />
Total 2004-08 in Â£<br />
Match  6 18,411,820<br />
Datingdirect 7,998,300<br />
Friends Reunited Dating 2,036,498<br />
&#8230;&#8230;&#8230;&#8230;<br />
&#8221;</p>
<p>They did not mention eHarmonyUK nor Parship nor Be2<br />
and not analyze Meetic.</p>
<p>It seems the Match Europe &#8211; Meetic European Partnership caught them when they were writing that report and now it is outdated.<br />
Anyway the only way I see to enter the market and revolutionize the online dating industry is offering a high quality compatibility matching method to dissatisfied/past customers of online dating sites, trying to steal their users; and to prospective customers of Offline Proposals. </p>
<p>Regards,</p>
<p>Fernando Ardenghi.<br />
Buenos Aires.<br />
Argentina.<br />
<a href="mailto:ardenghifer@gmail.com">ardenghifer@gmail.com</a></p>
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