UK research firm Mintel has published the only national report looking at usage and future opportunities in the online dating industry in the UK. The report focuses on helping organizations to not only uncover new opportunities in the market but also to:
· Evaluate the role of the internet in the dating market
· Gain insight into consumer perceptions of dating strategies
· Discover the latest trends in online dating
The exclusive new consumer research finds that the online dating market reached a heart stopping £80 million in 2008 – up a massive 20% on the previous year. And the passion for online dating doesn’t end there – Mintel also predicts the online dating market will grow just over 20% to reach around £95 million in 2009 and forecasts continued growth to nearly £150 million by 2014.
Online Dating Insider readers are eligible to purchase the report at a 30% discount. If you are interested in purchasing the report, contact me.
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Hi Dave:
Do you really read that report you promote at USD2100 (30% off from USD3000)?
I downloaded part of it as a sample and I saw:
“Market is growing but also maturing
Companies looking for rapid growth will have to look to markets such as China and India, which have huge potential.”
China? India?
Seems to be a joke!
Forget China, Forget India.
Latin America is the market with huge potential for stablished companies looking for rapid growth.
And the U.S. market remains enormous for companies wanting to launch a new online dating site.
“One of the leading paid sites, match.com has recently launched a free site, downtoearth in the US, and it can only be a matter of time before this trend manifests in the UK. Meanwhile,
plentyoffish has announced that it is looking to build or acquire a paid site, due to the lack of revenues in the free dating sector”
Downtoearth is half dead
and
PlentyofFish is not going to acquire absolutely nothing, instead is trying to launch a paid site inside its free site, like a freemiun feature.
“Brand Communication and Promotion
Key points
Match.com and Meetic are the main advertising spenders in the online dating market.
A few key players lead the way
FIGURE 11: ADVERTISING EXPENDITURE OF SELECTED DATING AGENCIES, 2004-08
Total 2004-08 in £
Match 6 18,411,820
Datingdirect 7,998,300
Friends Reunited Dating 2,036,498
…………
”
They did not mention eHarmonyUK nor Parship nor Be2
and not analyze Meetic.
It seems the Match Europe – Meetic European Partnership caught them when they were writing that report and now it is outdated.
Anyway the only way I see to enter the market and revolutionize the online dating industry is offering a high quality compatibility matching method to dissatisfied/past customers of online dating sites, trying to steal their users; and to prospective customers of Offline Proposals.
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com