Tip of the hat to Markus for this. Wonder what this precipitous drop in traffic can be attributed to? Inability to maintain ad spend, ineffective marketing decisions or sun spots?
Related Posts
Plentyoffish Worth $1 Billion According to FounderBerkshire Hathaway for the new economy?
Thinking about Daily5, Dating Site Ambassadors
The Effect of a Recession on Online Dating
Digging Into SinglesNet
{ 11 comments… read them below or add one }
You should probably use a more reliable source for numbers to avoid looking like a fool.
John, thanks for sharing your ignorance. Hitwise and Quantcast and Compete are so unreliable, what was I thinking actually paying attention to the trends they show for Singlesnet?
both hitwise and comscore show the same thing.
Well, it’s because they’re site looks like it was designed 7 years ago & the functionality is right on par with that old mantra.
mate1 has the same traffic patterns as singlesnet, while match.com is only down 10% (all according to compete)
http://siteanalytics.compete.com/singlesnet.com+mate1.com+match.com/
It is worthy of further analysis especially because mate1 has so much more international traffic than singlesnet which targets mainly US.
Perhaps people are settling down.
Buying traffic and playing games with SEO/SEM and affiliate marketing are what the one-hit wonders are famous for. Long-term success and a strong brand have little in terms of correlation with online marketing, unless you are the University of Phoenix or a fat burner or ED company.
affiliate marketing for 1 hit wonders?
performance based marketing with immediate, measurable ROI is not a short term only strategy. It generates big money for both the affiliate and the dating site.
I’ll keep pushing hundreds of CPA leads per day to “one hit wonders” – thanks!
Also, other than POF, almost every dating site on the planet has an affiliate program, so i don’t see how this is a short-term game. I think POF might also have one but have not investigated recently.
What I mean are unscrupulous companies that hire affiliate marketing companies which are basically spam houses. There are plenty of solid online dating affiliates, unfortunately those are in the minority.
I have several hundreds singlesnet affiliate emails, the majority which end up in my spam folder, for good reason, they are really badly executed marketing pieces.
I’m looking for great US affiliate marketers, is amazing how difficult it is to find the quality people, so much smoke and mirrors. And if I ask for references….
affiliates should only be email marketing via can-spam compliant emails, so I see your point on that. Spam is not be allowed on any affiliate networks, but i guess they turn a blind eye. Personally, I only do PPC marketing for dating sites, although legitimate email affiliate marketing is super lucrative.
David I think your spot on, this is just correction in progress for their traffic. Sounds like you’ve had first hand experience that Singlesnet was using some shady marketing techniques to gain the traffic they did have in the first place.