http://onlinedatingpost.com/archives/2009/06/hacking-traction-the-dark-side-of-marketing-optimization/ Online Dating Industry Consulting & Commentary Thu, 24 May 2012 21:18:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://onlinedatingpost.com/archives/2009/06/hacking-traction-the-dark-side-of-marketing-optimization/comment-page-1/#comment-243126 Barrett Wed, 10 Jun 2009 04:34:38 +0000 http://onlinedatingpost.com/archives/2009/06/hacking-traction-the-dark-side-of-marketing-optimization/#comment-243126 I do no actual user testing, it's all by the seat of my pants for now but it will become more and more important as the site grows. For the large jumps in conversions it won't be as important but to eek out those final few percentage points of landings to complete registrations it will be very important to have user test for different layouts and calls to action. I do no actual user testing, it’s all by the seat of my pants for now but it will become more and more important as the site grows. For the large jumps in conversions it won’t be as important but to eek out those final few percentage points of landings to complete registrations it will be very important to have user test for different layouts and calls to action.

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