From the monthly archives:

June 2009

Dating Research, Marketing and Retention Curves

by David Evans on June 30, 2009   in Research

Cleaning out the draft blog folder today, a bunch of posts from all over the place I hope you will find interesting and inspiring.
Matt Humphrey of Bumba Labs on User Retention Curves (Andrew Chen)

It’s easy to think of retention percentages in the 90’s as good. It just feels good. But over the course of time, [...]

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PlentyofFish Gets into Rap

by David Evans on June 30, 2009   in Uncategorized

Guess what dating site features a rap video? It took a while for me to find it, here’s the link to the Flo Rida video on PlentyofFish. The video says “Even music stars find love on POF…” Did Flo Rida find a date in POF? That would be great free publicity for the site if [...]

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iDate LA 2009 Recap

by David Evans on June 29, 2009   in Conferences

Let’s hear it for sunburn, jet-lag and being back in rainy Boston. Last week was in LA to meet with clients who were attending the iDate LA conference so I decided to stop by the show to check out the west coast version of iDate.
For those of you who have never been to an iDate [...]

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Flirting at 35,000 Feet

by David Evans on June 29, 2009   in Anonymous Calling

Last week I flew to LA for the iDate LA 2009 conference. This was my first flight on Virgin America and I definitely picked the right day to fly. Virgin offered free wifi and hosting Day In The Cloud with Google. Google Ambassador Paul was a few seats up and the LAX to SFO [...]

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Match.com Success Rates

by David Evans on June 23, 2009   in Research

Markus at PlentyOfFish has found some interesting statistics about Match and eHarmony.
56 million first emails sent per year
132 million winks sent per year
12 couples got married or engaged today thanks to Match.com
Users go on 6 million dates each year. ( ya right)
1 in 1369 dates leads to marriage on match.com (6 million / (12*365))
Match.com makes [...]

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You Got Your Match in My Facebook

by David Evans on June 23, 2009   in Uncategorized

A couple of observations about Match and Facebook before I start getting ready to head to LA for iDate tomorrow.
Today I joined the following Facebook fan pages: Victoria’s Secret, Flipping the Pillow Over to Get to the Cold Side, Short Hair and Being barefoot. Then I added Ze Frank the web celebrity as a friend.
In [...]

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Online Dating Industry Links: June-23-2009

by David Evans on June 23, 2009   in Uncategorized

This Touchwall is incredibly cool. I wonder if Skout could run their system on it?
Dating in 3D – when will we be able to interact with potential dates in the browser in environments like this?
Funny Bing ad which mentions online dating advertising.
What’s next: A dashboard for online dating? Dating management/tutor/concierge services are going to be [...]

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Online Dating Site Photos

by David Evans on June 23, 2009   in Uncategorized

Here are a few screenshots I found on dating sites over the weekend. OkCupid Staff Robot, PlentyofFish text ad, sexy speed dating and SpeedDate’s broken emails.

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Myspace myAds Webinar

by David Evans on June 22, 2009   in Marketing

Thursday, June 25, the Myspace Myads team is doing another “How to start advertising on Myspace with Myads“. If you feed like a lamprey off of inexpensive social networking traffic this is probably a good thing to check out. Maybe one day they will figure out how to target it.

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What Dating Site Will Sign Up Jon And Kate?

by David Evans on June 22, 2009   in Uncategorized

Jon and Kate, stars of the scariest reality show I’ve ever seen, Jon And Kate Plus 8, are going to announce their divorce on television tonight. Folks, this is going to be some quality television.
I’ve watched more episodes than I care to admit, and given my exposure to the train wreck that is their lives, [...]

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