* U.S. market becomes saturated with more than 1.500 sites and free dating sites and competition from popular social networking sites attracts cost-conscious singles.
- Owners and CEOs of Online Dating sites are more worried about:
. attract prospective customers,
. convert them into paying members,
. retain them as paying members as much as possible, if not, leave them as free users to increase database.

* Top_5_sites_by_revenue have a revenue of USD816.1 million (90% by subscriptions, 10% by ads)

. Match&Chemistry
. eHarmony
. Yahoo!Personals
. True
. PerfectMatch

* All_free_sites (PlentyOfFish, OKCupid, SinglesNet, DownToEarth and others) have a revenue less than USD35 million.

* The U.S. market (and the world market) remains enormous, there are more than 92 million singles but all paying members (subscribers) are not more than 5 million.
* Top_5_sites_by_revenue offers some kind of (a proprietary) compatibility matching method but they reach “as low as” 3, 4 persons high compatible per 1,000 persons, so in a 10,000,000 persons database, you have as many as 30,000 / 40,000 persons to contact, that means a whole precision less than anyone could achieve by searching on one’s own!
* Online Dating sites could not kill Offline Proposals not even hurt them.
* Divorce rates are still high.

Soon, new players will try to enter the market.

The only way I see to enter and revolutionize the market is offering a high quality compatibility matching method to dissatisfied/past customers of online dating sites, trying to steal their users; and to prospective customers of Offline Proposals.

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com