Over the years I’ve accumulated a number of online dating industry reports, presentations and other interesting files. Some of the links are to paid reports, others are to PDF’s, Powerpoints, etc. Many are quite old as well, good for historical perspective. This is only the first batch, I have more which need to be cleared by the authors before linking to them. Hopefully you will find them useful. Send me links or better yet actual files you would like to see added to the list.
Online Dating in 2007 (2007).
European Online Dating Services (2001)
Hitwise UK Internet Report: Online Dating Industry (2002)
WeAttract dating industry report (2005) local report link
Customer Acquisition and Retention forOnline Subscription Businesses (iDate 2005)
Meir Strahlberg, CEO Date.com State of the Industry Talk (2005)
MarketDataEnterprises 2006 Matchmakers & Traditional Dating Services Report (2006)
Best Loss Control Report: Online Dating (2007)
Online Dating & Matchmaking in the US – Industry Market Research Report (2008) report link
Search Marketing for Online Dating (iDate 2004)
eConfidant iDate presentation (2005)
Nielson 2004 European Dating statistics (2004)
Relationship Exchange White label dating service (2005)
Meetic 2005 Report (2005)
A Semantic Web Approach to Service Description for Matchmaking of Services
Soho Digital Advertising Services
Thomas Knows People Personality Assment (2006 iDate Presentation)
Trufina Identity Verification presentation
Related Posts
Hitwise UK Internet Report: Online Dating IndustryiDate presentations
Matchmakers & Traditional Dating Services Report
iDate State Of the Industry Circa 2005
Dating Services Industry Study price reduced
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* Dating Industry USD1.800 million business in the U.S.
– Offline Proposals USD900 million.
– Online Dating sites USD900 million.
* U.S. market becomes saturated with more than 1.500 sites and free dating sites and competition from popular social networking sites attracts cost-conscious singles.
- Owners and CEOs of Online Dating sites are more worried about:
. attract prospective customers,
. convert them into paying members,
. retain them as paying members as much as possible, if not, leave them as free users to increase database.
* Top_5_sites_by_revenue have a revenue of USD816.1 million (90% by subscriptions, 10% by ads)
. Match&Chemistry
. eHarmony
. Yahoo!Personals
. True
. PerfectMatch
* All_free_sites (PlentyOfFish, OKCupid, SinglesNet, DownToEarth and others) have a revenue less than USD35 million.
* The U.S. market (and the world market) remains enormous, there are more than 92 million singles but all paying members (subscribers) are not more than 5 million.
* Top_5_sites_by_revenue offers some kind of (a proprietary) compatibility matching method but they reach “as low as” 3, 4 persons high compatible per 1,000 persons, so in a 10,000,000 persons database, you have as many as 30,000 / 40,000 persons to contact, that means a whole precision less than anyone could achieve by searching on one’s own!
* Online Dating sites could not kill Offline Proposals not even hurt them.
* Divorce rates are still high.
Soon, new players will try to enter the market.
The only way I see to enter and revolutionize the market is offering a high quality compatibility matching method to dissatisfied/past customers of online dating sites, trying to steal their users; and to prospective customers of Offline Proposals.
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com