International Dating Ventures has launched a co-brand dating solution for media outlets. This appears to be a direct shot across the bow of White Label Dating, which has landed several media parters in Europe and is ramping up expansion into the US market. The service appears to have been around for a while but a recent press release came across the wires.
Nelson Rodriguez, the company’s Chief Technology Officer, was the founder of LoveAccess, which was acquired by The Right One, which is owned by International Dating Ventures. These guys are at the forefront of using online traffic to drive qualified leads to their offline matching service, although it looks like they are not focused on LoveAccess, traffic is down 50% according to compete. Dating Ventures claims more than three million members.
This is Spring Street Networks all over again. Maybe they’ll be able to monetize the dating pages on media outlets with ads effectively, which is what kept Spring Street from succeeding, according to people in the know.
Cheaters, a tv show airing in more than 100 countries, has incorporated the co-branded dating solution on their website, as have a number of daily newspapers including the Washington Post, Boston Herald and the Cape Cod Times. I can’t a dating page any of these sites, maybe I’m just not seeing it?
White Label Dating is clearly on an International tear as the original white label dating providers (remember Vintacom?) have died off, leaving companies like International Dating Ventures as the primary competition.
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{ 9 comments… read them below or add one }
You can’t a dating page any of these sites? Oh no. Did you accidentally a whole coke bottle while you were can’ting the sites’ unpages?
That’s your way of hinting at a typo?
Dave,
I don’t think White Label Dating has anything to worry about.
We launched a co-brand solution because Nelson Rodriguez (one of the most respected CTO’s in the industry) was constantly fielding calls from dating site owners who needed tech advice. Now, instead of giving advice he just takes the entire site and runs its.
You’re absolutely correct about us monetizing online dating traffic to drive qualified leads to our offline matchmaking service. We can take a “free dating registration†and turn it into a $3,000 membership… does wonders to the RIO.
We’re proudly taking advantage of the synergies between the online and offline industry to scale the company (something many iDate attendees said we couldn’t do…)
When the weather gets warmer… Paul, Nelson and I will meet you at Fenway Park (our treat)…
Terry
I was confused by the press release and now I’m even more confused by your comment.
You say you run dating sites for major brands, which I am unable to locate.
You take online leads and turn them into TRO clients.
Is the on to offline conversion done on the major brands dating portals?
Definitely clarify so we understand just what it is that you’re offering.
See you at Fenway.
Dave,
The process of converting an “online†member to an “offline†matchmaking member is done through our own sites (LoveAccess.com & TogetherChristian.com) and co-brand sites. A co-brand partner has the option of entering into a Rev-Share program with us to monetize their database. It’s a nice perk we offer.
** Members of particular niche dating sites (TogetherChristian.com) convert well to offline members.
Terry
What about the co-branded media portals? Which ones are live? I’m sensing a disconnect between reality and your press release.
Dave,
I’ll send you a list of links to your personal email. Then you can determine fiction or fact for your community…
Sox down by 2 in the bottom of the 9th ….aaaahhhhh
I looked at one of the sites, asianromance.com, it seems to be plastered with google ads, generally I don’t see that as a good sign, if it’s a pay site why are they sending people to other dating sites via ads?
Patung,
It’s called affiliate marketing. WLD or Google ads, you just send traffic to a 3rd party and hope to earn some cents.