Shayan at Zoosk turned me onto this article – What could Facebook do to increase its digital goods revenue. Fellow Zoosk’er Alex Merh says The economy of social advertising simply doesn’t work.
If you run a dating site and are not actively blogging, you’re doing it wrong. Most people despise online dating and any way a brand can connect with visitors and members is a good thing. Shayan and Alex are doing a fantastic job talking about their business, themselves and the future.
Blogging is now part of any marketing 101 college course. No reason not to jump in. Ask me if you want some guidance, I’ve helped set up many blogs, focusing on editorial tone, topics, categories and calendar. It’s not as difficult as you think once you have a game plan in place.
Or you can continue to miss out on a valuable connection with people, the choice is yours.
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Mehr makes a good point related to why I think Facebook is at least currently a poor choice for being the source of the “universal open profile”. They don’t collect information from their users. It’s ironic that he mentions Zoosk’s collection of age/ethnicity information. Most profiles on Zoosk are blank.
Facebook doesn’t collect information from users? Huh?
He says it right here:
“In fact, I can dedicate a whole article to how Facebook is dropping the ball by not collecting the very essential information that it needs in order to become the leader in niche marketing….But even that is rather limiting because most Facebook users do not enter their year of birth.”
Zoosk and Are You Interested are basically in an echo chamber at this point. They need to break out of the hotornot model to become really useful to members. Sure they make money but the limited functionality is hampering adoption rates. They both ask for your personal information even though most of it is in Facebook. This is copying the social graph, not leveraging it. To make matters worse, they take you to their domains and off FB, which is necessary because they want to own the customer.