Comments on: Marketing a Dating Site is More Expensive Than you Think

By: Nieve

Nieve — Sun, 05 Apr 2009 09:52:30 +0000

Surely the important thing is to be found in the websites and Search Engine Optimisation is the key as well as decent advertisment income. Dating in national and even internations so global awareness is required. I used to work with lovestruck but have started my own business.

By: Mark Brooks

Mark Brooks — Sun, 29 Mar 2009 16:19:43 +0000

AFF is a great money making site. Its just in a financial maelstrom with its new owners. Fling and Sexsearch (with its new white labeling platform) are giving AFF a run for its money. Meanwhile, Erocity and Iwantu have completely tanked and are out of the competitive picture. (Full Disclosure: Fling is a current client of Courtland Brooks, SexSearch is a former client)

By: Tom

Tom — Thu, 26 Mar 2009 23:56:54 +0000

True David,

But the $400 million debt is not the result of the original FF network dating sites day to day business practices. From my understanding the business strategy for the most part is sound (except for the European Tax issues). The debt is largely from the purchase of the original FriendFinder Networks by Penthouse Media Group, who then decided to use the FriendFinder Networks name for the entire company instead of Penthouse Media Group.

By: David Evans

David Evans — Thu, 26 Mar 2009 20:58:24 +0000

The gorilla mkt stuff is for clients only. You have no idea how difficult it is to train gorillas to hand out business cards.

By: Tom

Tom — Wed, 25 Mar 2009 23:45:16 +0000

I haven’t looked closely at the documents yet but isn’t most of that $400 million debt actually from Penthouse purchasing the FriendFinder Network?

By: casualencounters.com/blog/

casualencounters.com/blog/ — Wed, 25 Mar 2009 22:52:35 +0000

Yeah, I’m not saying it’s nothing. But it’s certainly not as scary as it superficially sounds.

This “gorilla marketing” thing sounds like a brilliant idea. Will there be a post forthcoming?

By: David Evans

David Evans — Tue, 24 Mar 2009 21:55:21 +0000

$400+ million debt on a dating site is a big deal. Doesn’t matter who “owns” the debt.

No, I meant gorilla marketing. You give business cards to gorillas and they go and hand them out on street corners. Come on, get with the program ;-)

By: casualencounters.com/blog/

casualencounters.com/blog/ — Tue, 24 Mar 2009 20:54:46 +0000

Friendfinder Networks aren’t in quite as much trouble as they look to be. The debt is largely owned by guys who have zero interest in the company falling over. The sky isn’t falling, it’s just leaking a little. And think about all that Space it’s having to hold up!

And unless you’re talking about some weird singing/dancing thing involving guys in ape suits, I’m pretty sure you meant “guerrilla” up there.