Comments on: Down To Earth, Let’s get Down With Math http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/ Online Dating Industry Consulting & Commentary Thu, 24 May 2012 21:18:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: the best online dating site | forevertogethernow.com http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-238027 the best online dating site | forevertogethernow.com Sun, 26 Apr 2009 08:39:13 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-238027 [...] Down To Earth, Let’s get Down With Math — Online Dating Insider [...] [...] Down To Earth, Let’s get Down With Math — Online Dating Insider [...]

]]> By: David Evans http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236506 David Evans Wed, 18 Mar 2009 23:37:03 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236506 Joe, several large dating sites have, or in the process of opening up their databased with API's. I had a great lunch meeting today with a company that is solving the persistent portable credential issue across dating sites. More on this later. Meta-search sites that include social networks are a waste of time, saw a new one today, not impressed. It's got to be for daters and have pricing and features for serious daters included. Doing a shared feed of stale profiles on broken dating sites has been the norm, until now. Joe, several large dating sites have, or in the process of opening up their databased with API’s.

I had a great lunch meeting today with a company that is solving the persistent portable credential issue across dating sites. More on this later.

Meta-search sites that include social networks are a waste of time, saw a new one today, not impressed. It’s got to be for daters and have pricing and features for serious daters included.

Doing a shared feed of stale profiles on broken dating sites has been the norm, until now.

]]> By: Joe http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236504 Joe Wed, 18 Mar 2009 22:21:07 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236504 Hey Dave, I honestly don't think a 3rd party app will be allowed access to the dating sites profiles. I mean that is their bread and butter and where the money is coming from, why would any company give away its profiles. Maybe if there was a good financial deal between the app and the dating site it could work. But at the same time Match.com has a good slogan where it can say that "everyone single is here" and daters will know that they have the largest database. Besides there are a lot of scammer issues when you try to cross-register dating sites. If one site does background or ID checks and another doesn't, then where does the liability fall upon for the 3rd party app. A site like eHarmony can vouch for ID through payment and the survey, and women and men use that site because of the trust factor. I think there was a dating site that searched social networks and dating sites. Of course, if you want to contact the girl, you would need to pay for the dating site. Hey Dave, I honestly don’t think a 3rd party app will be allowed access to the dating sites profiles. I mean that is their bread and butter and where the money is coming from, why would any company give away its profiles. Maybe if there was a good financial deal between the app and the dating site it could work. But at the same time Match.com has a good slogan where it can say that “everyone single is here” and daters will know that they have the largest database. Besides there are a lot of scammer issues when you try to cross-register dating sites. If one site does background or ID checks and another doesn’t, then where does the liability fall upon for the 3rd party app. A site like eHarmony can vouch for ID through payment and the survey, and women and men use that site because of the trust factor. I think there was a dating site that searched social networks and dating sites. Of course, if you want to contact the girl, you would need to pay for the dating site.

]]> By: David Evans http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236485 David Evans Wed, 18 Mar 2009 04:48:19 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236485 Nice job Tobin, thanks for the data wrangling. @ RGBeffects sounds like someone doing external marketing for DTE. We're all quick to judge DTE, aren't we? Most dating sites take months if not years to reach these levels and they've done it in a few months. I judge a site by the quality of the people. After sending out 20-30 emails I finally got a response from someone today. Turns out the woman with the machine gun didn't think we were a good fit. I saw another Match ad on tv tonight, the new ads are ok but what what interesting is that Match is stating they get 20,000 new visitors each day. I take this to mean in North America only. Their churn rate is incredibly high, imagine if they could get more of those people to stick around. Nice job Tobin, thanks for the data wrangling.
@ RGBeffects sounds like someone doing external marketing for DTE.

We’re all quick to judge DTE, aren’t we? Most dating sites take months if not years to reach these levels and they’ve done it in a few months.

I judge a site by the quality of the people. After sending out 20-30 emails I finally got a response from someone today. Turns out the woman with the machine gun didn’t think we were a good fit.

I saw another Match ad on tv tonight, the new ads are ok but what what interesting is that Match is stating they get 20,000 new visitors each day. I take this to mean in North America only.

Their churn rate is incredibly high, imagine if they could get more of those people to stick around.

]]> By: Markus http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236484 Markus Wed, 18 Mar 2009 01:41:16 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236484 I guess the official number is 100k http://twitter.com/RGBeffects I guess the official number is 100k

http://twitter.com/RGBeffects

]]> By: Markus http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236482 Markus Wed, 18 Mar 2009 00:02:33 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236482 They have 142,000 users.... They have 142,000 users….

]]> By: Tobin Schwaiger-Hastanan http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236481 Tobin Schwaiger-Hastanan Tue, 17 Mar 2009 23:47:46 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236481 I decided to spend an hour doing some homework. I'm positive that their registered user base exceeds 40k users. I spent a little bit of time to put together some data from a script I wrote that queried information from them. The script went through a zip code database and queried their search results to find out how many users there are in their DB. The script selected zip codes in such a way that it will help minimize overlaps in search results. I'd like to note is that they limit their search results to 500 results. So even if you increase your radius to 1000 miles, you're only going to get 500 results back. You'll need to shorten your range and hop around zip codes to do an accurate count. From a VERY preliminary level here are some numbers I pulled from doing 50 miles across a few major cities. In my results I include Women looking for Men (wm), Men looking for Women (mw), Women looking for Women (ww), and Men looking for Men (mm). Here is a sampling of zip codes from a few major cities in the US. I removed the zip codes & city names from my findings as I spent time curating this data and don't want to just hand it out. (= 305(wm) 447(mw) 11(mm) 14(ww) 500+(wm) 500+(mw) 32(mm) 66(ww) 277(wm) 466(mw) 6(mm) 18(ww) 314(wm) 500+(mw) 6(mm) 22(ww) 380(wm) 500+(mw) 10(mm) 24(ww) 254(wm) 397(mw) 9(mm) 10(ww) 250(wm) 457(mw) 10(mm) 12(ww) 141(wm) 263(mw) 3(mm) 8(ww) 191(wm) 381(mw) 13(mm) 15(ww) 470(wm) 500+(mw) 29(mm) 28(ww) 237(wm) 341(mw) 2(mm) 7(ww) 180(wm) 260(mw) 5(mm) 6(ww) Although it's not accurate, I ended up capping off the 500+ to just 500. Here are the individual category totals from my sampling: 3,499(wm) 5,012(mw) 136(mm) 230(ww) Total users in 12 US cities: 8,877 I will have a more accurate set of data tomorrow morning when my script completes it's run. I'm assume there will be some variance and I may rerun the #s for the 500+ areas for a shorter range to get a more accurate count. Either way the data may not be accurate, but it would give a good baseline of what the total user count is (among other things). Cheers. I decided to spend an hour doing some homework. I’m positive that their registered user base exceeds 40k users. I spent a little bit of time to put together some data from a script I wrote that queried information from them. The script went through a zip code database and queried their search results to find out how many users there are in their DB. The script selected zip codes in such a way that it will help minimize overlaps in search results.

I’d like to note is that they limit their search results to 500 results. So even if you increase your radius to 1000 miles, you’re only going to get 500 results back. You’ll need to shorten your range and hop around zip codes to do an accurate count. From a VERY preliminary level here are some numbers I pulled from doing 50 miles across a few major cities. In my results I include Women looking for Men (wm), Men looking for Women (mw), Women looking for Women (ww), and Men looking for Men (mm).

Here is a sampling of zip codes from a few major cities in the US. I removed the zip codes & city names from my findings as I spent time curating this data and don’t want to just hand it out. (=

305(wm) 447(mw) 11(mm) 14(ww)
500+(wm) 500+(mw) 32(mm) 66(ww)
277(wm) 466(mw) 6(mm) 18(ww)
314(wm) 500+(mw) 6(mm) 22(ww)
380(wm) 500+(mw) 10(mm) 24(ww)
254(wm) 397(mw) 9(mm) 10(ww)
250(wm) 457(mw) 10(mm) 12(ww)
141(wm) 263(mw) 3(mm) 8(ww)
191(wm) 381(mw) 13(mm) 15(ww)
470(wm) 500+(mw) 29(mm) 28(ww)
237(wm) 341(mw) 2(mm) 7(ww)
180(wm) 260(mw) 5(mm) 6(ww)

Although it’s not accurate, I ended up capping off the 500+ to just 500. Here are the individual category totals from my sampling:

3,499(wm) 5,012(mw) 136(mm) 230(ww)

Total users in 12 US cities: 8,877

I will have a more accurate set of data tomorrow morning when my script completes it’s run. I’m assume there will be some variance and I may rerun the #s for the 500+ areas for a shorter range to get a more accurate count.

Either way the data may not be accurate, but it would give a good baseline of what the total user count is (among other things).

Cheers.

]]> By: Dave Evans http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236478 Dave Evans Tue, 17 Mar 2009 22:04:16 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236478 Good point, I'm not correlating anything publicly. Only saying that coverage is thin for 250k visitors. I think you're being generous with your numbers. Good point, I’m not correlating anything publicly. Only saying that coverage is thin for 250k visitors. I think you’re being generous with your numbers.

]]> By: Tobin Schwaiger-Hastanan http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236476 Tobin Schwaiger-Hastanan Tue, 17 Mar 2009 20:59:34 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236476 David, Just curious how are you correlating Compete.com's estimated unique visit #s to actually user accounts? I'd guess that the real # of conversions is probably somewhere between 1-5% of their uniques. My guess is that their DB has at most 20k-30k registered users and I feel I'm being VERY generous (8%-12% conversion) Tobin David,

Just curious how are you correlating Compete.com’s estimated unique visit #s to actually user accounts? I’d guess that the real # of conversions is probably somewhere between 1-5% of their uniques. My guess is that their DB has at most 20k-30k registered users and I feel I’m being VERY generous (8%-12% conversion)

Tobin

]]> By: Eric Resnick http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/comment-page-1/#comment-236475 Eric Resnick Tue, 17 Mar 2009 20:32:40 +0000 http://onlinedatingpost.com/archives/2009/03/down-to-earth-lets-get-down-with-math/#comment-236475 Dave, that may be exactly what she was hoping to do. Dave, that may be exactly what she was hoping to do.

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