Quinn Lipin is the CEO of SinglesNet, which is based outside of Boston in Needham,MA. He is also the CEO of Enesun, a company which places medical professionals that he founded in 1995.
The comments on this Center Networks story about SinglesNet advertising are interesting to say the least:
A woman saying that it’s her photo in SinglesNet ads:
ya this is funny bc the girl in the picture is me., i never got paid for it either.. a lt of my frieds called me telling me they are seeing my picture pop up on websites. this happened with true.com also. i got a holf of true.com and they flew me out to texas to do a shoot aqnd actually get paid for it. ive found tons of companies using my pics without my consent. i know true.com made me set up a profile but i dont run it
There are 12 pages of complaints at Complaintboard.
SinglesNet is incredibly stealthy. I’ve talked to executives in the past but they prefer to stay under the radar, which is understandable given their position in the market.
Traffic is down from 9 million visitors to 5 million in the last year. Where is the supposed recession boost? SinglesNet is successful for one reason, they drive a heck of a lot of traffic to the site. Is the cratering of their traffic due to less ad spend? Maybe they are converting members more efficiently and the drop in traffic is not affecting revenues? More questions than answers when it comes to the number one dating site.
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{ 6 comments… read them below or add one }
Best to protect ones sources and not mention you’ve talked to them.
I was talking about people at SinglesNet, not the dating industry.
You promote the industry, I’m here to protect people and give them the best online dating experience possible through the work I do with dating sites. Thats why I will publish unflattering information in very specific cases. There are too many get-rich-quick unethical people in the online dating sector, agree?
You know who has the best info? Venture capitalists. I get all sorts of information from people which I will never post, that’s not how I operate. If they leave a comment, that’s fine.
There are definitely companies that need exposing. I salute you for doing so. I will be following suit with some expose’s soon also. However, I’d advise not mentioning that you’ve been talking to people at Singlesnet. Its a very short list of people that you or I have access to. Its not that tough to figure out who you’ve been talking. So, protect those sources. They are precious and few and far between.
You are being paranoid. I met the marketing director at the Affiliate Summit in Boston last summer. We had a few drinks and some laughs, just like I do with most dating site executives. I don’t think anyone has a problem with that, do you?
They are a pure advertising play, get to the top, make the money and hold on for as long as possible. That’s pretty much the goal of the entire industry and SinglesNet is no different.
Singlesnet is most unusual. They are on PR lockdown. Noone is allowed to talk to the press or bloggers.
Companies lock down when they are scared of being found out for some reason. I don’t blame them.