Charlie Rose asks Marissa Mayer at Google about who owns their data. full story at TechCrunch.
Marissa Mayer:
Innocently, your credit card company knows a lot what you do. I was reading an article just the other day that said your credit card company knows two years beforehand that you?re going to get divorced with 98 percent likelihood.
Charlie Rose:
And what is it ?
Marissa Mayer:
And how is that possible?
Charlie Rose:
Well, yeah, you tell me.
Marissa Mayer:
Probably you don?t even know, right?
Charlie Rose:
No, no, but before you leave that, what are the indications that they pick up on, the kind of products you buy?
Marissa Mayer:
Probably the kind of purchases, stuff like that so ? so there?s probably some good indicators, but they obviously have enough interest in this because they might make you a credit risk.
Charlie Rose:
Yeah.
Marissa Mayer:
But it?s really interesting to know that probably most people don?t even know a year beforehand that ?
Charlie Rose:
So what, do you think they have an obligation to tell us so that we can get ready? I?m not married, but ?
Marissa Mayer:
Maybe. Maybe not. But I mean, I think that it is a phenomenon that we?re currently living in right now, that there?s a huge amount of data out there about people, be it with their ISP, with their credit card company, phone company, with their search engine. And we really need a lot of transparency, a lot of user choice available there to really help people manage that.
While the privacy issues make me shudder, this is fascinating! What exactly can we learn about people from what they do online and off and how can that be applied to online dating? What if credit card companies mined purchases and buying trends to create a more thorough profile of a person which could be shared with dating sites? Visa isn’t going to start a dating site anytime soon, but can you imagine?
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Fascinating indeed, Dave!
I’m thinking that given the current ‘financial crisis’ the possibility of a Visa dating site might be higher than ever before.
What a great idea – the more you use your credit card, the more date options you get. The more money you spend, the higher the calibre ;o)
Can Credit Card Companies Predict Compatibility Better That Tests?
The answer is NO! Why? Terrible lack of precision by distortion between quantized patterns comparison.
See
“December 12, 2007
People Recommendations With Matchmine
I’m currently working with Matchmine, a startup focused on personal recommendations. Matchmine can also match you to other people, by computing the similarity of your respective MatchKeys. This is very interesting stuff, especially in regards to personality testing. Why take a long test when you can compare your tastes and preferences directly? That’s all I can say for now (veil of secrecy descends).”
Fernando Ardenghi had said
” …..
Profiling by music preferences, video preferences, color preferences, bookmarks preferences, handwriting analysis and more: Terrible lack of precision by distortion!!! The WHOLE precision is LESS than any person could achieve searching by his/her own!!!
……..
Use directly a normative personality test!!!
”
“David Evans 12.13.07 at 10:44 am
Fernando, Matchmine is not a personality testing system. Matching people on, for example, the music and reading and what they pay attention to is the general idea at this time. They have a lot of very smart people working on this and I’m sure most of your concerns have been already dealt with, or at least identified.”
What really happened with Matchmine?
Regards,
Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com
They ran out of money before they were able to land enough high-value partners able to drive signification revenue. There is always more to the story but that was the curtain call.