Comments on: Update on Date.com Virtual Gifts Rollout

By: Lets All Just Date Virtual People And Be Done With It | Luverspoint.com

Lets All Just Date Virtual People And Be Done With It | Luverspoint.com — Thu, 24 Nov 2011 07:04:05 +0000

[...] Update on Date.com Virtual Gifts Rollout [...]

By: Ersan

Ersan — Mon, 23 Feb 2009 15:14:57 +0000

David, actually we were thinking that women might be potential customers for virtual gifts but it doesn’t work as we guessed. I just checked: We’ve sold 11.380 gifts on January and only 234 was sent by women. Like all dating sites women are receiving too much message. As whitelabeldating.com said, men use virtual gifts to draw attention of women, they want to meet much.

By: WhiteLabelDating.com

WhiteLabelDating.com — Mon, 23 Feb 2009 10:40:54 +0000

At http://www.whitelabeldating.com, we’ve offered virtual gifts as a feature on our platform for quite a while now, having originally launched in December 2007. They’re proving a profitable income stream for our partners averaging US$30,000 per month additional revenue. We’ve found that members find this a valuable asset in making themselves stand out from the crowd through a different form of expression.

By: David Evans

David Evans — Sat, 21 Feb 2009 14:59:21 +0000

Thanks Ersan. Do you have any idea about gender usage of virtual gifts on your site?

By: Ersan

Ersan — Sat, 21 Feb 2009 05:31:03 +0000

We have very popular 3 local dating sites in Turkey, apx. 3 million members. Virtual gifts work very well on our sites. 3 percent of total income comes from gifts.We give 3 free gifts to paid members and then sell one gift for 1 TL (1 TL = 1.6 USD). Also there is a package with 10 gifts for 6.90 TL.

By: David Evans

David Evans — Sat, 21 Feb 2009 02:51:19 +0000

Thanks Shayan. I’m always fascinated by the lag time between innovation and adoption in the online dating space. I do what I can to bridge the gap but in the end its up to people like you to take ideas and run with them. Please share whatever you can publicly about adoption rates and more importantly how virtual goods affect communication on at Zoosk (and whatever tidbits you might think of.)

By: Shayan Zadeh

Shayan Zadeh — Sat, 21 Feb 2009 02:38:51 +0000

Virtual gifts have been a good source of revenue and higher user engagement on web properties for years now and I am glad dating sites are finally catching on to it. As Jeremy Liew put it and our experiments at Zoosk show, there are a lot of good ways to increase the effect of virtual gifts. Itâ€™s not easy to get them right, but once you do, they can be a good addition to your bottom line.