Is Facebook Sharing My Info with Singlesnet?

by David Evans on February 26, 2009   in Marketing

Looks like Facebook is sending profile data to Singlesnet, see the M40 at the end of the url? Thats me, Male, 40. Clarification from Singlesnet would be good, I could be off-base on this.

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From now on, I’m going to throw an “Is” in front of all post titles that reference topics I don’t know like the back of my hand.

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{ 7 comments… read them below or add one }

1 Joseph February 26, 2009 at 4:26 pm

David, most companies as well as affiliates do this with ad campaigns on every platform (Yahoo, Myspace, Adwords, Facebook etc).

It’s not limited to Facebook.

If targeting is available via age, sex, country or whatever the data is always going to be passed to the sponsor’s landing page so that the partner or the company can track what is working.

Again, it always happens and has been for this entire decade. Surprisingly this is the first time you have noticed.

Reply

2 David Evans February 26, 2009 at 5:01 pm

Joseph, I’m wondering if the M40 is in fact my personal information. I didn’t say this was the first time I’ve ever seen this or that I didn’t know that sites and advertisers share information. Of course they do. I am wondering if SinglesNet does anything with my information in order to improve the chances that I will become a member.

As you correctly point out, tracking A/S/L is common. However, the majority of sites out there don’t much with the data besides perhaps throwing up a photo of the opposite sex based on your gender. There is tracking and there is adaptation based on datapoints. One is common, one is not.

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3 NI February 27, 2009 at 2:01 pm

I watched an interview on Good Morning America with Mark, CEO of Facebook, and he stumbled on the questions referring to privacy. Nothing was clear as to what happens to your info, once you delete your profile.

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4 online dating February 28, 2009 at 6:53 am

do people really use social bookmarks to look for products and services or is it just webmasters trying to improve their rankings

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5 David Evans February 28, 2009 at 8:24 am

I use them to promote what I consider worthy articles. Haven’t used a browser bookmark system in year, Delicious works well for that. Digg and their ilk are pretty easily gamed, although a lot of benefit comes from it.

Trading links is the “new” way to improve rankings. Judging by the emails I get from people wanting to do 3-way links, people don’t know how to do them properly.

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6 joseph May 20, 2009 at 1:28 am

So let me understand.. you are Male, age 40 and single. You input all this data into your facebook profile, and then act surprised that the advertising is laser-targeted to you? You signed up for the dating site, didnt you?

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