Surely to be a contentious statement, Tim Reece, who used to work for a white label dating provider, had this to say about the marketplace:
Adult dating vs. dating: It’s no secret most white label partners run and see best results with â€adult dating†sites. There is a void between the two which some sites are filling very well now.
Tim’s blog is Making a Million.
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{ 4 comments… read them below or add one }
Not contentious but true!
Most white label dating providers that offer adult services as well as non-adult services make the majority of their revenues (60% to 75%) from the adult side as that’s where the greatest profits and margins for them lie.
However, once you have decided to go down this route it is very difficult to try to legitimise your business to larger clients who do not want to be associated with an adult content provider.
It will be interesting to see if any White Label Providers that offer both services do disclose their revenue splits.
Hi David…
If I elaborate, what I actually think is happening is that we are starting to see a shift.
In the past white label providers generally catered better to individual webmasters, who in most cases would have opted to run adult dating sites because of the speed at which members pay, and the rate at which they pay.
But with certain white label providers becoming larger too, and becoming better known outside of the industry, they themselves are far more pro-active in forming partnerships with large brands who are in most cases only interested in dating sites.
This is helping the market mature, and as a result companies and webmasters that might have considered running adult dating sites in the past, are now wanting to run casual/discreet dating sites instead and also to a lesser degree regular dating sites.
Tim, I agree, large brand partnerships are the way to go, much more effective at driving signups than one-off sites, at least at first glance.
Now the issue is to get the US database large enough that it’s a compelling sell to US media brands.
SpringStreet network did this year ago, not white label but partnerships with many media outlets. Just goes to show, everything that’s old is new again.
I have been running and promoting dating sites for over 6 years. When I got into it “traditional” dating sites were where the money was at. I tried my hand at promoting adult dating sites like Adult FF etc and struggled producing a good ROI. I think this was due to the bad reputation some of these sites had.
Things have changed over the past couple of years when I dipped my toe back into the adult market with some white label sites. Several big brands dominate the traditional dating market with huge marketing budgets and primetime TV advertising, dating sites are much harder to convert now. Adult dating sites have become a legit way for like-minded people to meet and are increasingly being used by young profesionals who dont have time for a serious relationship. The future is looking bright for adult dating site owners.
Alan
http://www.adult-dating.co.za