AOL clearly overpaid for social networking site Bebo last year and is paying for it’s miscalculation dearly. The original sale price was $850 million. Current asking price is said to be around $200 million. What was AOL thinking? This TechCrunch story goes into detail about how Bebo was so much better than other social networks when it came to courting advertising agencies, only to have the bottom drop out of the display ad market. More truth that most ad agencies know very little about social networks, social media and new, new advertising models.
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