Online Dating Industry Consulting & Commentary
From the monthly archives:
In My Route to MySpace, co-founder Chris DeWOLF talks how life led him to MySpace. He had this to say about the future.
In the future, social networks will be more distributed on the Internet. They’ll be able to be part of virtually any Web site, even content sites. People don’t want to maintain 20 different [...]
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Facebook is again running into serious problems when it comes to clearly explaining their take on ownership of member data. This is a work in progress and they are going to need many iterations to get it right. It’s easy to talk about portable profiles, social graphs and all the other concepts that create the [...]
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PCWorld, of all publications, does a great job Analyzing the Algorithms of Attraction, asking the question, Just how do eHarmony, Plenty of Fish, True.com and PerfectMatch.com work under the hood?
I wish reporters would talk to different dating sites. Getting tired of hearing from the same few companies. There are many other interesting stories out there [...]
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Online Dating and Advertising Prove To Be A Good Match.
4Chan.org: 300m page views/mo; about $6k in revenue.
@hendrylee links to Recession Hits Paid Sites Hard. Ad Network Reports 40% Drop in Dating CPMs. Some Still Saw Increase in Revenue
I was playing around with the AdWords Traffic Estimator, looking at the costs associated with the keywords [...]
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Compete says DownToEarth, Match.com’s free dating site, is up to 188,000 members. DTE tells me they are not aggressively advertising the site, which is even more impressive.
Observations:
At least 50% of the women don’t have photos.
The majority of women in the Boston area I haven’t seen on other sites.
I am tiring of seeing dating sites advertising [...]
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It’s been an amazing week connecting with all the dating sites on Twitter.
@Andrew_Chen has a bit about How to find girls on Twitter. Andrew says looks for keywords that women use in tweets, since Twitter doesn’t capture any personal information. I wrote “An Introduction to Twitter and Twitterdating” back in April 2008. There may perhaps [...]
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WhiteLabelDating has announced that Rick Jones has been named marketing director and appointed as a board member. Jones has 11 years online marketing experience and joins WLD from Greenbee.com, John Lewis’ services arm. As head of marketing he was responsible for the development and re-launch of the Greenbee brand as well as overseeing marketing of [...]
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As a Satanist, I’m not a big fan of Christian dating sites. I am, however, a big fan of Sam Moorcroft, founder of Christian Cafe. His business has been humming along for a decade, is super-profitable and the guy tends to email from exotic locals, so he’s doing something right. Sam’s no-nonsense approach is appealing; [...]
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Last month I was on the Man Panel in Boston with OKCupid CEO Sam Yagan. The event was written up in the Boston Herald today and I wanted to recognize the great job that Laura Warrell has done with the event.
The Boston Globe calls the Man Panel “[Straight out of] a good episode of ‘Sex [...]
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I have to remind myself to look at dating site home pages when I’m not logged in. Match has done a redesign and the SEO team has made the page a giant mess, but at least we see some nice dentistry, and what’s that? Match now accepts Paypal.
Question: OnlinePersonals Watch makes about $25,000 a [...]
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