Because they had bought the social networking site ZeroDegrees. It was discretely buried by circa 2005, although the Udate homepage still has a link to it!

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“What do you mean Daily5 is Chemistry rebranded? I don’t understand.”

* For USA&Canada only: Daily5 has its own algorithm to provide matches, and Chemistry is an independent site from Match. Daily5 is a recommendation engine and Chemistry is a personality matching method.

* Outside USA&Canada: the “Daily5″ is Chemistry rebranded, because Chemistry was merged with Match.
The Executive Team at Match decided to translate and change some pics to customize the pseudo-normative test used in Chemistry, from the original English version for USA&Canada.

—-Mexico, Chile, Argentina, Brazil and other Latin American countries: “Daily5″ is Chemistry rebranded as Cupido Diario
—-Portugal: “Daily5″ is Chemistry rebranded as Cupido Diario
—-Australia, New Zealand, Philippines: “Daily5″ is Chemistry rebranded as Daily5
—-Spain: “Daily5″ is Chemistry rebranded as Afinesati
—-Italy: “Daily5″ is Chemistry rebranded as Com-Bacio
—-United Kingdom: “Daily5″ is Chemistry rebranded as Match.com Personality Test
—-Norway, Finland, Denmark: “Daily5″ is Chemistry rebranded as MatchMe
—-Netherlands, Belgium: “Daily5″ is Chemistry rebranded as Chemie
—-France: “Daily5″ is Chemistry rebranded as Alchimie
—-Austria, Germany: “Daily5″ is Chemistry rebranded as Amor
—-Ireland: “Daily5″ is Chemistry rebranded as Daily5
—-China, Japan, Korea and other asiatic countries “Daily5″ is Chemistry rebranded, they only changed 3 pictures to give them an asiatic-look (workplace, couple kissing and different type of houses).
– Match International site “Daily5″ is Chemistry rebranded as Daily5

The Daily5 for USA&Canada is different from the “Daily5″ outside USA&Canada.

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com

What do you mean Daily5 is Chemistry rebranded? I don’t understand.

The only real internal success indicator for the marketing team at Match, is to cross the barrier of (and sustain) more than 2,000,000 paying subscribers for IAC’s Personals but …..
I think the Daily5 (worldwide) is the greatest mistake Match had ever made, in less than 6 months, Daily5 will end wearying/annoying its customers.
(Outside USA&Canada, the Daily5 is Chemistry rebranded).

Regards,

Fernando Ardenghi.
Buenos Aires.
Argentina.
ardenghifer@gmail.com

Better introductions don’t have to create a negative viral feedback loop, it’s all in the implementation. We’ll see in a few months if the Daily 5 works for people, regardless of the traffic increase at Match.

I realize that monetization may be an issue but that isn’t our only reason for launching the apps (the Tribester app is meant as s stepping-stone to the upcoming Tribester.com Jewish Social Network, for instance). Moreover, I have to believe, particularly now that Facebook’s reach is significantly broader, that there has to be a market for free, feature-rich dating applications, just as there is for the same users outside of Facebook’s walls.

And this would accomplish what exactly? I don’t see how this would allow people to meet and date faster or more effectively.

Match’s Daily5 is fair, and they vow to continue improving the algorithm, but the introductions I get for the most part never seem to make sense. SinglesNet and Mate 1 are a 10 on the scale of annoying use of this feature. But boy does it drive pageviews.

The long term effects of these kind of things are very very negative. These sites make a brand promise they can’t deliver on and it creates a strong negative viral feed back loop.