Online Dating Industry Consulting & Commentary
From the monthly archives:
SuccessfulMatch was at the Affiliate Summit and wrote in to say that the show was a big success. 4,000 people showed up. Only three dating sites were exhibiting, SuccessfulMatch, SinglesNet and Match. I enjoyed my conversation with SuccessfulMatch at iDate, we’re working together on a number of projects which I’ll talk about more at a [...]
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Set your DVR, Dr. Helen Fisher, keynote at iDate 2009, will be features on ABC’s 20/20 Friday, January 30.
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Here are the notes from my revenue generation panel presentation. If you would like to share your presentation (especially if it didn’t make it into the conference thumbdrive), send a copy to me or post a link to it and I’ll publish here.
iDate Revenue Generation Panel
GETTING STARTED
Free vs. Paid
Platform Selection
Boonex Dolphin
White label vs. Dating System: [...]
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I have a hunch that most readers are busy digging out of the iDate/social networking conference. Send in your stories, your photos and leave a comment (or contact me privately) about what you thought of the show.
Looking to market your company to the online dating and social networking industries? An ad on Online Dating Insider [...]
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It’s great to be back in familiar 15 degree Boston weather even though people were walking around Miami Beach in fur coats last week. I have a stack of business cards I need to scan, expect email from me if we traded cards. Sorry to everyone I didn’t get to spend time with, cramming a [...]
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iDate Miami 2009 has just finished up. Heading out to dinner in then the closing party. Presentation went well today and I have a towering stack of business cards. I met a lot of amazing people and thoroughly enjoyed catching up with friends, old and new. Taking the weekend off, back Monday. Plenty of photos, [...]
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Mark Porcelli add targeted advertising, lifetime customer value, A/B testing and gave several examples of best practices for dating sites.
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Mark Brooks spoke about the state of the online dating industry. A good overview of statsistics, trends and crystal ball gazing.
Lavinia Evans talked about marketing to women. She used to run JDate and knows a thing or two about customer service branding and conversions. Check out her site, Thought-Rocket.com.
Markus Frind is gettng [...]
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Dr. Fisher is talking about why we fall on love and her new book Why Him Why Her, based on her work with Chemistry.com.
Online dating is just getting started.
Brain is the finest matching machine.
Brain knows in 3 minutes if the other person is worth pursuing.
Dating sites are not transparent enough about [...]
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Search giant Google has made the decision to close down several of it’s underperforming services. Of interests to readers is Google’s decision to close Dodgeball, the location-based mobile service Google acquired several years ago. This leaves more room for other location-based services, including dating, several of which will be debuting at iDate.
Last week I spoke [...]
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