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	<title>Comments on: Match.com Redesign and New Features and UK Personality Testing</title>
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	<link>http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/</link>
	<description>Online Dating Industry Consulting &#38; Commentary</description>
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		<title>By: David Evans</title>
		<link>http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/comment-page-1/#comment-304463</link>
		<dc:creator>David Evans</dc:creator>
		<pubDate>Wed, 10 Feb 2010 18:39:01 +0000</pubDate>
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		<description>What new system are you talking about?</description>
		<content:encoded><![CDATA[<p>What new system are you talking about?</p>
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		<title>By: Rocky</title>
		<link>http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/comment-page-1/#comment-304461</link>
		<dc:creator>Rocky</dc:creator>
		<pubDate>Wed, 10 Feb 2010 18:10:50 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/#comment-304461</guid>
		<description>When match.com migrated to their new system they deleted all mails in both the inbox and the outbox. This is REALLY frustrating and I don’t understand why this was necessary….</description>
		<content:encoded><![CDATA[<p>When match.com migrated to their new system they deleted all mails in both the inbox and the outbox. This is REALLY frustrating and I don’t understand why this was necessary….</p>
]]></content:encoded>
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		<title>By: Fernando Ardenghi</title>
		<link>http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/comment-page-1/#comment-234866</link>
		<dc:creator>Fernando Ardenghi</dc:creator>
		<pubDate>Wed, 17 Dec 2008 04:47:23 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/#comment-234866</guid>
		<description>The &quot;Daily 5&quot; service is based on the same test used in Chemistry!

When it was that the Executive Team at Match decided to translate and change some pics to customize the pseudo-normative test used in Chemistry ????

pseudo-normative test because Dr. Helen Fisher had said &quot;I and my colleagues have put 32 people who were madly in love into a brain scanner and we have found some of the primary brain circuits associated with this intense feeling, passionate love. And I deeply believe that if you can trigger that circuit with someone who is similar to you in some specific social ways and complementary to you in a range of other biological and cultural ways, you can not only trigger this brain circuit for romantic love but keep it percolating for years. It seems to be working&quot;


Chemistry uses a proprietary personality test with 4 different personality_types (explorer, builder, director and negotiator) and 4 subtypes. It also includes the &quot;birth order&quot; item. It is based in 4 main brain circuits.



International site Chemistry is called Daily5

----Mexico, Chile, Argentina, Brazil and other Latin American countries: Chemistry is called Cupido Diario
----Portugal: Chemistry is called Cupido Diario
----Australia, New Zealand, Philippines: Chemistry is called Daily5
----Spain: Chemistry is called Afinesati
----Italy: Chemistry is called Com-Bacio / free for women
----United Kingdom: Chemistry is called Match.com Personality Test 
----Norway, Finland, Denmark: Chemistry is called MatchMe
----Netherlands, Belgium: Chemistry is called Chemie
----France: Chemistry is called Alchimie
----Austria, Germany: Chemistry is called Amor
----Ireland: Chemistry is called Daily5
----China, Japan, Korea and other asiatic countries also have their versions of the test, they only changed 3 pictures to give them an asiatic-look (workplace, couple and different type of houses). 
  



There is no innovation at Match since 2005. Its Executive Team is only a cannon shooting flowers.

Regards, 

Fernando Ardenghi. 
Buenos Aires. 
Argentina. 
ardenghifer@gmail.com</description>
		<content:encoded><![CDATA[<p>The &#8220;Daily 5&#8243; service is based on the same test used in Chemistry!</p>
<p>When it was that the Executive Team at Match decided to translate and change some pics to customize the pseudo-normative test used in Chemistry ????</p>
<p>pseudo-normative test because Dr. Helen Fisher had said &#8220;I and my colleagues have put 32 people who were madly in love into a brain scanner and we have found some of the primary brain circuits associated with this intense feeling, passionate love. And I deeply believe that if you can trigger that circuit with someone who is similar to you in some specific social ways and complementary to you in a range of other biological and cultural ways, you can not only trigger this brain circuit for romantic love but keep it percolating for years. It seems to be working&#8221;</p>
<p>Chemistry uses a proprietary personality test with 4 different personality_types (explorer, builder, director and negotiator) and 4 subtypes. It also includes the &#8220;birth order&#8221; item. It is based in 4 main brain circuits.</p>
<p>International site Chemistry is called Daily5</p>
<p>&#8212;-Mexico, Chile, Argentina, Brazil and other Latin American countries: Chemistry is called Cupido Diario<br />
&#8212;-Portugal: Chemistry is called Cupido Diario<br />
&#8212;-Australia, New Zealand, Philippines: Chemistry is called Daily5<br />
&#8212;-Spain: Chemistry is called Afinesati<br />
&#8212;-Italy: Chemistry is called Com-Bacio / free for women<br />
&#8212;-United Kingdom: Chemistry is called Match.com Personality Test<br />
&#8212;-Norway, Finland, Denmark: Chemistry is called MatchMe<br />
&#8212;-Netherlands, Belgium: Chemistry is called Chemie<br />
&#8212;-France: Chemistry is called Alchimie<br />
&#8212;-Austria, Germany: Chemistry is called Amor<br />
&#8212;-Ireland: Chemistry is called Daily5<br />
&#8212;-China, Japan, Korea and other asiatic countries also have their versions of the test, they only changed 3 pictures to give them an asiatic-look (workplace, couple and different type of houses). </p>
<p>There is no innovation at Match since 2005. Its Executive Team is only a cannon shooting flowers.</p>
<p>Regards, </p>
<p>Fernando Ardenghi.<br />
Buenos Aires.<br />
Argentina.<br />
<a href="mailto:ardenghifer@gmail.com">ardenghifer@gmail.com</a></p>
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		<title>By: David Evans</title>
		<link>http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/comment-page-1/#comment-234641</link>
		<dc:creator>David Evans</dc:creator>
		<pubDate>Wed, 03 Dec 2008 16:27:31 +0000</pubDate>
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		<description>WeAttract looks to be down.</description>
		<content:encoded><![CDATA[<p>WeAttract looks to be down.</p>
]]></content:encoded>
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		<title>By: Fernando Ardenghi</title>
		<link>http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/comment-page-1/#comment-234629</link>
		<dc:creator>Fernando Ardenghi</dc:creator>
		<pubDate>Tue, 02 Dec 2008 02:04:47 +0000</pubDate>
		<guid isPermaLink="false">http://onlinedatingpost.com/archives/2008/12/matchcom-redesign-and-new-features-and-uk-personality-testing/#comment-234629</guid>
		<description>pretty radical redesign == new stupidities like bells, whistles, horns, drums or other diarrhea of marketing devices. 

Match and Chemistry reached operating ceiling, no matter what pretty radical redesign they try, they are not going to increase their paying members or active members. 


----------------

As for the new personality test of Match UK, it is the same as ............. Chemistry&#039;s test!!!

There is no innovation using Chemistry&#039;s test.
You can invent a fake profile and check it by your own!

----------------


I cannot see WeAttract homepage since some days ago.

Are they still alive? Or WeAttract homepage is forbidden for Argentina?

Regards, 

Fernando Ardenghi. 
Buenos Aires. 
Argentina. 
ardenghifer@gmail.com</description>
		<content:encoded><![CDATA[<p>pretty radical redesign == new stupidities like bells, whistles, horns, drums or other diarrhea of marketing devices. </p>
<p>Match and Chemistry reached operating ceiling, no matter what pretty radical redesign they try, they are not going to increase their paying members or active members. </p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>As for the new personality test of Match UK, it is the same as &#8230;&#8230;&#8230;&#8230;. Chemistry&#8217;s test!!!</p>
<p>There is no innovation using Chemistry&#8217;s test.<br />
You can invent a fake profile and check it by your own!</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;-</p>
<p>I cannot see WeAttract homepage since some days ago.</p>
<p>Are they still alive? Or WeAttract homepage is forbidden for Argentina?</p>
<p>Regards, </p>
<p>Fernando Ardenghi.<br />
Buenos Aires.<br />
Argentina.<br />
<a href="mailto:ardenghifer@gmail.com">ardenghifer@gmail.com</a></p>
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