TrialPay is an online payment option that lets shoppers purchase their prodct bu completing one advertising offer. Shop at the Gap, get free movie tickets from Fandango. TrialPay is working with Match and several Spark Networks properties.
TrialPay entices shoppers to complete their purchase by giving a 2-for-1 with every transaction. Shoppers get their original product for free by completing one offer from blue-chip advertisers. With TrialPay, everyone wins: merchants make more sales from their current traffic, advertisers acquire new customers on a pay-for-performance basis and shoppers get a free product with every purchase.
TrialPay works with more than 7,500 premium merchants, including McAfee, The Wall Street Journal, Skype, Match.com and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 15 million registered users and offers 2,000 ways to pay by transacting with name-brand advertisers.
This is an interesting concept, I wonder what the effect is on conversion rates.
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I can tell you for software the conversion rate is somewhere between 1-3%. I don’t know how much would it be for a service like match.com
Claudiu, thanks for the info.